Electronic commerce in Uruguay has grown steadily at a rate close to 30% YoY in 2021 and in 2022. The highest growth was seen during the pandemic: in 2020 Uruguayan e-commerce expanded by 40%, according to Americas Market Intelligence (AMI).
E-commerce in Uruguay will continue surging in 2023, as AMI experts estimate it will grow by 27% this year to reach a total volume of US$ 3.5 billion, led by retail—a segment with a 63% share of total Uruguayan e-commerce volume.
Although those numbers may not sound as impressive as the biggest LatAm e-commerce markets such as Argentina or Brazil, Uruguay has strong potential. According to AMI analysis:
- Uruguay is one of the regional markets with the highest spending on e-commerce per capita, equivalent to US$791 a year. In contrast, markets like Mexico record US$436 in e-commerce spent per capita, Argentina US$455 and Colombia US$629.
- Cross-border e-commerce in Uruguay has a share of 40% of the overall market, much higher than its share in Peru (23%), Mexico (20%) and even Brazil (6%).
In the infographic below, payments experts at AMI compiled the most insightful data about the performance and potential of online commerce in Uruguay: demographic data, best-selling products, and some projections. This infographic adds to our data-rich pieces about e-commerce in Colombia, Peru, Brazil, México, Argentina, Costa Rica, Guatemala and Chile.
(Click to enlarge infographic)
Moving beyond these data
For a deeper understanding of e-commerce in Uruguay, please contact us. Americas Market Intelligence is the leading consulting firm for the Americas. We have conducted over +400 studies on payments including e-commerce, P2P payments and digital wallets, fintech, cards, B2B and government, POS, money movement and much more.
Our personalized studies can help your company with strategic decision making and help you identify new opportunities in the market.
