Consumer and Retail

Los estudios muestran varias conductas y preferencias que los mercadólogos quizás deban tomar en cuenta.

Un análisis a fondo de las tendencias en compras online en LatAm

How companies can avoid being disrupted and maintain (and even grow) their market shares

A granular look at e-commerce in LatAm that focuses on transaction types, devices and other crucial data points

El crecimiento en la confianza del consumidor y en ventas, así como posibles peligros a lo largo de la región y en mercados específicos

Estudos sobre as atitudes e preferências dos consumidores brasileiros sugerem estratégias para os profissionais de marketing tentarem

Para aqueles acostumados com uma perspectiva pessimista sobre a economia brasileira, as coisas parecem finalmente estar começando a melhorar. Uma pesquisa divulgada recentemente mostrou que o [...]

Growth in consumer confidence and sales, as well as possible pitfalls across the region and in specific markets

Research-driven approaches to best reach LatAm's largest market

Studies show several behaviors and preferences that may be helpful for marketers to factor into their campaigns