EXPAND YOUR BRAND WITH YOUR OWN EXPERTISE
We’ll shape your industry insights into compelling content that will drive leads, strengthen your brand and spur growth.
Closer to Customers
Thought leadership, as a marketing technique, remains uncommon in Latin America. And yet, few regions of the world offer a more receptive market for data-rich thought leadership. To begin with, young Latin Americans are skeptical consumers of mass media, increasingly drawn to social media, which offers rawer, more authentic content. Secondly, the dearth of published business and market data makes objective market analysis that much more valuable.
Thought leadership that can provide much-needed market analysis—and does so in an objective and integrity-rich fashion—will stand out from the media crowd in Latin America.
Beyond its considerable immediate impact, thought leadership has a longer shelf life than PR or advertising. Good thought leadership becomes a reference asset that’s returned to and recommended by loyal readers.
As such, thought leadership adds significant value to a brand. Rather than being valued simply for the product or service it offers, a brand becomes valued for the information and guidance it provides via thought leadership. This connects the brand with customers on a whole different level.
Review Case Studies
for our work in LAC.
But thought leadership is about more than just creating content. Among the key factors to consider:
- Determining the content format(s) that best fit the audience
- Selecting the right topics and smoothly integrating promotional elements and/or products
- For online content, creating an effective SEO strategy to draw organic traffic
- Ensuring proper distribution channels
- Aligning content with the sales funnel, as appropriate, to drive leads or spur sales
Without addressing these and other issues, thought leadership investments will fail to deliver on their ROI potential. At Americas Market Intelligence (AMI), we factor in these concerns to create customized thought leadership programs for brands with an array of products and services, including:
Our combination of strategic planning and creative execution will ensure your brand maximizes its thought leadership potential in LatAm.
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