30+ YEARS HELPING COMPANIES GROW, MEASURE, AND PROTECT THEIR BUSINESSES IN LATIN AMERICA

We turn market intelligence into strategic direction that drives results.

Helping clients succeed in Latin America for over 30 years

Before there was AMI, there was InfoMex, which kicked off in the early ’90s in Mexico City. John Price, a native of Canada who was actually born in Peru (it’s a long story), launched InfoMex with a friend, spending 18-hour days trying to win clients while also tracking down hard-to-find data on Mexican businesses in the financial and consumer sectors.

The early clients like InfoMex’s work enough that referrals led to clients interested in market research projects on South America, so InfoMex became InfoAmericas.

InfoAmericas expanded to have an office in Brazil and another in Miami, and by 2005, it had completed 1,000 research projects. Kroll bought InfoAmericas in 2007 but by 2011, the consultants that built InfoAmericas into a success regrouped to form AMI.

Along the way, AMI has delved into a variety of strategic topics in a variety of industries in Latin America, producing LatAm-focused market research studies in sectors like payments, logistics, mining, energy, insurance, industrial, consumer goods, consumer services and ecommerce, education, healthcare and more.

Building a Massive Network of Experts

But AMI’s work wasn’t just surveying customers, tracking figures, or calculating CAGR. In fact, even the simplest data points aren’t easily available in Latin American countries—or they are hopelessly outdated. From its inception in the early 1990s, AMI’s team did the detective work of uncovering experts in dozens of areas within industries to interview them and get a deeper sense of the on-the-ground realities and where to find reliable numbers. We also hired top-notch consultants in countries to do field research, then rigorously cross-checked what we found. It’s an exhaustive process but necessary in Latin America—even in the 21st century with all of the tech advances.

These days, AMI has more than 1,000 subject matter experts for Latin America at its disposal.

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SME FOR LATIN AMERICA

AMI Prioritizes Human Intelligence over Artificial Intelligence

While we understand that AI can be a helpful tool, it also can be a dangerous shortcut.

We’ve all seen accounts of AI hallucinating facts or providing inaccurate data or citing nonexistent sources. And in the consulting field, over-reliance on AI has sometimes produced unusable market intelligence, undermining the very real value that companies in our industry provide.
Moreover, AI is particularly risky to use for Latin America and similar emerging markets.

AI generally pulls from online sources, which for Latin America are spotty, outdated and inaccurate.
While it’s tempting to grab AI-generated material with a goal of saving time and money, companies will regret doing this when they find out their key business decisions are based on outdated, incomplete or outright false data.

That’s why we use AI sparingly and rely on:

  • 30+ years of experience in the region to understand how its industries and companies operate—along with political factors that influence business outcomes
  • Practice leaders who are specialized in industries and experts in creating the right study methodology to achieve client objectives
  • A team of experienced analysts to carry out both desk and field research to uncover the critical market intelligence a client needs
  • A network of subject matter experts to cross-check findings and reveal further sources to enrich study data even further

Full Market Intelligence/Research Coverage for Latin America and the Caribbean

At present, AMI has completed over 5,000 market research/intelligence projects focused on Latin America and the Caribbean (LAC).

AMI’s market research, market intelligence, and competitive intelligence studies have provided market data and insights for all of LAC and for specific markets such as:

  • Argentina
  • Bahamas
  • Barbados
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Cuba
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Guyana
  • Honduras
  • Jamaica
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Puerto Rico
  • Saint Lucia
  • Suriname
  • Trinidad and Tobago
  • Uruguay
  • Venezuela