NAVIGATING LATIN AMERICA’S DISRUPTIVE CONSUMER

Our research helps companies to improve their user experience (UX) and win the competitive battle of disruption

Latin Americans embrace disruption

Many are amazed by the speed with which Latin Americans have adopted disruptive new business models in the consumer services economy. Yet, Latin America’s service sectors are ripe for disruption. A lack of competition in some segments (media, airport taxis) leads to high prices and poor service, inviting new arrivals like Netflix and Uber. A lack of options (brick & mortar retailers in 2nd and 3rd tier cities) invites demand for e-commerce platforms like Mercadolibre who deliver everywhere. Failure to adapt to modern needs (education) drives customers to new online options such as Coursera. Safety concerns and heavy traffic incent consumers to utilize home delivery models like Rappi.

Americas Market Intelligence (AMI) manages over a dozen consumer research methodologies to help clients understand their customer’s preferences and design better UX models to defend against disruptive competitors. Our consumer insights help new disrupters adapt their approach to the peculiarities of Latin American regulations, competition and consumer needs.

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Review AMI case studies from our Consumer Services & Ecommerce practice to get a deeper sense of our capabilities.

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Bettering your customer’s UX

Whether breaking into Latin America with a new disruptive business model or defending hard earned market share, success in today’s consumer service sector comes from constantly improving one’s customer’s UX (user experience). AMI’s market research & analytical methods help customers continually refine their UX. Our competitive intelligence services keep our customers ahead of the rest.

How We Can Help You

AMI consultants have conducted more than 300 consulting engagements in Latin America’s consumer services and e-commerce markets since 1993 in a variety of segments, including:

E-COMMERCE
  • Marketplace platforms
  • Domestic digital services
  • Cross-border e-commerce
  • E-commerce fulfilment
  • E-commerce logistics
  • E-commerce payments

 

TRAVEL & ENTERTAINMENT
  • Cruises
  • Airlines
  • Hotels
  • On-line travel brokerage
  • Event promotion
  • Event ticketing
  • Gaming
  • Films
PERSONAL SERVICES
  • Wellness
  • Hair salons
  • Car care

 

TRANSPORTATION
  • School bus transportation
  • Airlines
  • Public transportation

 

RESTAURANT
  • From Fine Dining to Casual Dining
  • Quick Service Restaurant (QSR)
  • Zagat Survey
  • Michelin Guide

 

CONSUMER PRODUCTS
  • Personal Care Products

 

ENTERTAINMENT (B2B, B2B2C)
  • Film Industry (Hollywood Movie Producers) recording and distributing in Latin America
  • Motion Picture and Recording in Latin America
  • Popularity Index of celebrities in Latin America (actors, politicians, singers, athletes, anchor news and TV personalities).

Explore Our Insights

regarding Consumer Services & E-commerce in LatAm

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