LatAm Opportunity Benchmarking

For companies, deciding where to focus their resources in Latin America is challenging. With 40+ countries in LAC and over fifty cities in Brazil alone with populations of 500,000+, the number of opportunities always outsizes the budgets available for market investment. Furthermore, the politics of deciding where to invest can be exhausting and divisive. Hence the need for an external, objective voice in the process.

Americas Market Intelligence (AMI) has developed a simple but effective analytical model to help companies focus their efforts on the most viable opportunities. Whether a company is deciding on next year’s marketing budget, its strategic planning initiatives or where next to expand, AMI’s opportunity benchmarking solution brings simplicity, speed and undeniable objectivity to the task.