CHOOSING THE BEST OPTION
With our data and analysis, investment prioritization goes from being serpentine to straightforward.
Why LatAm Opportunity Benchmarking Can Be Draining and Divisive
The first reason is the number of choices: 40+ countries in LAC and in Brazil alone, 50+ cities with populations over 500,000.
This means opportunities hugely outweigh the budget available for market investment.
But then there are the politics of deciding. Certain company leaders may have more sway, so they want more say. This can quickly lead to infighting and draw out the process to the point where the opportunity windows slam shut.
Fortunately, AMI can provide an experienced voice that’s also objective.
We’ll uncover the data that helps prioritize your investment and growth options.
Review Case Studies
for LAC opportunity benchmarking.
A Decision-Making Tool
Opportunity benchmarking is a simple tool used to prioritize almost any list of choices. Our clients use it effectively to choose:
- What countries offer the best growth prospects
- Which cities rank as the best expansion opportunities
- Which customer segments are the most viable
- Which sales channels will deliver the most growth
Focusing on Factors
To conduct an opportunity benchmark analysis, we begin by identifying a series of measurable factors that most influence and distinguish the growth prospects you are trying to prioritize. Dozens of factors might be considered.
Some of the most common factors utilized in an opportunity benchmark analysis are:
- Market size
- Market entry regulations
- IP protection
- Demand growth
- Competitor pricing
- Government corruption
- Market penetration/readiness
- Competitor consolidation
- Trade policy (tariffs)
- Grey market competition
- Economic & FX volatility
- Political stability
Narrowing Down
The fewer the factors built into your benchmark model, the better. The key is to ensure that the short list of factors chosen are the ones that really determine the relative attraction of one choice versus another.
The last and most subjective step is applying a weight to each factor. Inevitably, some factors are more important than others and should be weighted accordingly.
Let’s Get Started
Tell us about your opportunity benchmarking needs for Latin America.
