PINPOINTING THE RIGHT PARTNER
How we find, evaluate and select the right partner company for your LatAm market launch or expansion.
The Power of Partner Research in Latin America
There are two important ways to go wrong when choosing a business partner in Latin America:
1. Selecting a partner too quickly and thereby settling for mediocrity
2. Picking a partner that fumbles financials, distribution, sales, logistics, regulations, or other glaringly obvious areas
Either way, you don’t fulfill your company’s potential in the market you’re entering.
Or:
- New product launches sputter instead of soaring.
- Expansions fall short.
- Compliance issues keep cropping up, damaging your performance and reputation
Or any number of other negative scenarios.
The challenge is in the choices—and you may be short on time or market knowledge.
But AMI’s expertise and resources can help you seal a deal with the best partner available.
Review Case Studies
for Latin American partner research.
How We Identify Top Options
At AMI we approach researching your partner by:
- Identifying the traits you want in a partner and giving these traits a statistical weight
- We cast a wide net to consider 40-50 companies, but then whittle down based on hard filters like size, geographic coverage, product experience, financial solvency.
- Then we look at soft filters, such as technical know-how, quality of personnel, etc.
This gets us down to a list of potential partners in the single digits.
From a Short List to a Strong Choice
We coordinate partner meetings and join the conversations to probe deeper—ensuring each candidate is evaluated against the weighted criteria that define the right fit for your business. These first meetings between our clients and prospective partners also tests the chemistry between both firms.
When the choice is down to 1 to 3 partner candidates, we apply background checks to flag issues like a history of litigation, how they treat employees, a history of non-compliance with regulations or taxes—in short, anything that could come back to hurt your company.
At this point, the partnering process, now 2-3 months in the making, produces a viable partner with whom our client can begin to work.
AMI’s thorough approach to partnering helps maximize the likelihood of success for our clients, be they trying to enter a market for the first time or expand their presence.
Let’s Get Started
Tell us about your partnering needs in any Latin American or Caribbean market.
