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Peru E-Commerce Market Data [2023]

 Peru E-Commerce Market Data [2023]
By Americas Market Intelligence
 Posted August 5, 2023
 In Ecommerce, Payments
Peru E-Commerce Market Data [2023]2023-08-052023-08-24https://americasmi.com/wp-content/uploads/2023/05/ami_logo_web_30years_default_01.pngAmericas Market Intelligencehttps://americasmi.com/wp-content/uploads/2019/12/peru-e-commerce-market-research-data.jpg200px200px

Table of contents

  • Peru E-Commerce Market Overview
  • Projections for E-commerce in Peru
  • The Top-Selling Products in Peru’s E-commerce Market
  • The Main Payment Methods Used in E-Commerce in Peru
  • Main Devices Used for E-Commerce Purchases in Peru
  • Factors Limiting E-Commerce Growth in Peru

E-commerce and digitization is advancing at a brisk pace in Peru. Solutions like Yape are currently stimulating digital banking. Payments and Commerce Market Intelligence (PCMI) estimates that each person in Peru spends, on average, US$568 per year on electronic commerce. In addition, e-commerce in Peru now represents 8% of total GDP.

See below for an overview of e-commerce data in Peru, courtesy of AMI’s sister company, Payments and Commerce Market Intelligence (PCMI), which specializes in payments and e-commerce data for Latin America. You may also read: Infographic: How Peruvians Buy Online.

E-commerce now represents 8% of Peru’s total GDP.

PAYMENTS AND COMMERCE MARKET INTELLIGENCE

Peru E-Commerce Market Overview

The most recent report by Cámara Peruana de Comercio Electrónico (CAPECE) indicates that e-commerce sales in Peru reached US$12 billion in 2022, a 30% increase over 2021.


PCMI uses a different methodology than CAPECE to calculate market size, working all merchant verticals, PC, mobile and in-app purchases, cross-border e-commerce transactions using a locally issued card and all card-not-present transactions, such as recurring payments.

As such, PCMI analysis indicates that in 2022, the e-commerce market in Peru posted slightly more than US$19.3 billion in sales, a 49% increase over 2021.


Projections for E-commerce in Peru

PCMI projects that e-commerce in Peru will grow by 32% in 2023 to reach US$25.5 billion.

Also, according to PCMI analysis, the e-commerce market in Peru will grow with a CAGR of 35% between 2023 and 2026. By 2026, e-commerce sales volume in Peru will be US$63.1 billion.


Dos hombres latinoamericanos están en un almacén de ropa eligiendo prendas de vestir.

The Top-Selling Products in Peru’s E-commerce Market

CAPECE’s report does not offer a list of the best-selling products in Peru via e-commerce. Instead, it reports on growth in different e-commerce verticals, noting that in 2022, travel/tourism e-commerce grew by 120% in Peru, while digital services grew by 21.8% and retail grew by 9.5%.

On the other hand, the firm ecommerceDB breaks down the most important e-commerce products in Peru based on their respective shares of overall revenue. These are the figures it reported in 2023:

  1. Electronics & Media (30.4%)
  2. Food & Personal Care (25.2%)
  3. Furniture & Appliances (18.3%)
  4. Toys, Hobby & DIY (15.3%)
  5. Fashion (10.7%)

Representación del potencial de los pagos digitales y pagos móviles.

The Main Payment Methods Used in E-Commerce in Peru

Mujer sostiene su tarjeta de crédito y sonríe. Está frente a su computador a punto de realizar una compra por comercio electrónico.

CAPECE report 2021-2022 offers the following breakdown of the most common payment methods used in Peru for e-commerce in 2021:

  • Credit (34.5%)
  • Debit (33.3%)
  • Wallet (21.5%)
  • Cash voucher (7.5%)
  • Bank transfer (3%)

Alternatively, The Global Payment Report by FIS also listed the most used payment methods for online sales in Peru 2022:

  • Credit cards (32%)
  • Debit cards (20%)
  • Account-account (17%)
  • Digital wallet (11%)
  • Cash on delivery (10%)
  • PostPay (9%)
  • Other (1%)

According to PCMI’s E-commerce Data Library, the most common payment methods used for e-commerce shopping in Peru 2022 were:

  1. Debit cards (41%)
  2. Internationally enabled credit card (20%)
  3. Cash vouchers (19%)
  4. Wallets (13%)
  5. Others* (3%)
  6. Domestic-only credit card (2%)
  7. Bank transfers (2%)

*Includes gift cards, cash-on-delivery, direct carrier billing, and other miscellaneous payment methods.


Hombre con lentes y barba observa su teléfono celular. A su lado, se encuentra su computador portátil.

Main Devices Used for E-Commerce Purchases in Peru

CAPECE data in its 2022 e-commerce report indicate that 71% of Peruvians used mobile phones for online shopping, 27.5% used laptops and 1.1% used tablets.

PCMI uses a methodology based on transactional data to determine the devices used to make online purchases in Peru.

  • In 2022, 59% of online purchases in Peru were made through a mobile device
  • In 2022, 41% of online purchases in Peru were made through a desktop

According to PCMI’s projections, in 2023 those percentages will go as follow:

  • In 2023, 64% of online purchases in Peru will be made with a mobile device
  • In 2023, 36% of online sales in Peru will be made with a desktop

Un teclado gris, pero una tecla de color azul: esta tecla tiene el ícono de un carrito de compras. Representación del comercio electrónico.

Factors Limiting E-Commerce Growth in Peru

CAPECE highlights the following factors as challenging for e-commerce development in Peru, according to an analysis of problems and consultations made to Indecopi, a regulatory entity:

Problems when choosing a product and hitting the buy button

In the online customer journey in Peru, these problems previously to purchase represents 7 % of Indecopi records.

  • 46% of problems reported during this stage of the online shopping journey were related to platforms’ inability to process a purchase, and 43% were related to misleading advertising.
  • Fraud is a limiting factor. “During the CYBER event in July 2021 there were 302,744 offers published by stores, but only 22% of them were real.”

Problems with delivery and logistics

Logistics is CRITICAL, as 50% of Indecopi records were related to this stage of the online consumer journey in Peru. Of those:

  • 45% were related to products that never reached their destination
  • 31% were related to the cancellation of a purchase

Attention to claims and other requests

In the Peruvian online consumer journey, these post-purchase problems represent 39% of the complaints to Indecopi.

  • Indecopi records show that 46% of claims were related to purchases that were not reimbursed
  • 28% of problems were related to products that came in bad conditions

Going Further

#1 PCMI’s E-Commerce Data Library contains extensive data on Peru. Click here to find out how to order a copy.

#2 For more specific data, PCMI specializes in research and market intelligence for the Peruvian and LatAm e-commerce markets in a number of key areas:

  • Identifying the major payment methods used in Peru’s e-commerce market to help merchants with strategic planning, market entry and market expansion
  • Helping merchants understand the cross-border e-commerce potential in Peru and the practices that can increase cross-border sales
  • Using artificial intelligence and machine learning to help e-commerce merchants focused on Peru to analyze their customer data for a deeper understanding of e-commerce shopper behavior and tendencies so as to refine their marketing tactics, messaging and consumer outreach

Contact PCMI if your company has specific data, market research or market intelligence needs regarding the e-commerce market in Peru or in specific Latin American markets such as Mexico, Argentina, Brazil, Colombia and Chile.


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Americas Market Intelligence
Americas Market Intelligence
AMI provides competitive intelligence, consumer insights and business intelligence for a wide variety of firms operating in both B2B and B2C channels in Latin America. Core industry practices: Payments, Logistics, Energy, Mining, Consumer & Retail, and Insurance. +3,000 projects in over 30 LAC markets.
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