E-commerce and digitization is advancing at a brisk pace in Peru. Solutions like Yape are currently stimulating digital banking. Payments and Commerce Market Intelligence (PCMI) estimates that each person in Peru spends, on average, US$568 per year on electronic commerce. In addition, e-commerce in Peru now represents 8% of total GDP.
See below for an overview of e-commerce data in Peru, courtesy of AMI’s sister company, Payments and Commerce Market Intelligence (PCMI), which specializes in payments and e-commerce data for Latin America. You may also read: Infographic: How Peruvians Buy Online.
E-commerce now represents 8% of Peru’s total GDP.
PAYMENTS AND COMMERCE MARKET INTELLIGENCE
Peru E-Commerce Market Overview
The most recent report by Cámara Peruana de Comercio Electrónico (CAPECE) indicates that e-commerce sales in Peru reached US$12 billion in 2022, a 30% increase over 2021.
PCMI uses a different methodology than CAPECE to calculate market size, working all merchant verticals, PC, mobile and in-app purchases, cross-border e-commerce transactions using a locally issued card and all card-not-present transactions, such as recurring payments.
As such, PCMI analysis indicates that in 2022, the e-commerce market in Peru posted slightly more than US$19.3 billion in sales, a 49% increase over 2021.
Projections for E-commerce in Peru
PCMI projects that e-commerce in Peru will grow by 32% in 2023 to reach US$25.5 billion.
Also, according to PCMI analysis, the e-commerce market in Peru will grow with a CAGR of 35% between 2023 and 2026. By 2026, e-commerce sales volume in Peru will be US$63.1 billion.

The Top-Selling Products in Peru’s E-commerce Market
CAPECE’s report does not offer a list of the best-selling products in Peru via e-commerce. Instead, it reports on growth in different e-commerce verticals, noting that in 2022, travel/tourism e-commerce grew by 120% in Peru, while digital services grew by 21.8% and retail grew by 9.5%.

On the other hand, the firm ecommerceDB breaks down the most important e-commerce products in Peru based on their respective shares of overall revenue. These are the figures it reported in 2023:
- Electronics & Media (30.4%)
- Food & Personal Care (25.2%)
- Furniture & Appliances (18.3%)
- Toys, Hobby & DIY (15.3%)
- Fashion (10.7%)

The Main Payment Methods Used in E-Commerce in Peru

CAPECE report 2021-2022 offers the following breakdown of the most common payment methods used in Peru for e-commerce in 2021:
- Credit (34.5%)
- Debit (33.3%)
- Wallet (21.5%)
- Cash voucher (7.5%)
- Bank transfer (3%)

Alternatively, The Global Payment Report by FIS also listed the most used payment methods for online sales in Peru 2022:
- Credit cards (32%)
- Debit cards (20%)
- Account-account (17%)
- Digital wallet (11%)
- Cash on delivery (10%)
- PostPay (9%)
- Other (1%)
According to PCMI’s E-commerce Data Library, the most common payment methods used for e-commerce shopping in Peru 2022 were:
- Debit cards (41%)
- Internationally enabled credit card (20%)
- Cash vouchers (19%)
- Wallets (13%)
- Others* (3%)
- Domestic-only credit card (2%)
- Bank transfers (2%)
*Includes gift cards, cash-on-delivery, direct carrier billing, and other miscellaneous payment methods.

Main Devices Used for E-Commerce Purchases in Peru
CAPECE data in its 2022 e-commerce report indicate that 71% of Peruvians used mobile phones for online shopping, 27.5% used laptops and 1.1% used tablets.
PCMI uses a methodology based on transactional data to determine the devices used to make online purchases in Peru.
- In 2022, 59% of online purchases in Peru were made through a mobile device
- In 2022, 41% of online purchases in Peru were made through a desktop
According to PCMI’s projections, in 2023 those percentages will go as follow:
- In 2023, 64% of online purchases in Peru will be made with a mobile device
- In 2023, 36% of online sales in Peru will be made with a desktop

Factors Limiting E-Commerce Growth in Peru
CAPECE highlights the following factors as challenging for e-commerce development in Peru, according to an analysis of problems and consultations made to Indecopi, a regulatory entity:

Problems when choosing a product and hitting the buy button
In the online customer journey in Peru, these problems previously to purchase represents 7 % of Indecopi records.
- 46% of problems reported during this stage of the online shopping journey were related to platforms’ inability to process a purchase, and 43% were related to misleading advertising.
- Fraud is a limiting factor. “During the CYBER event in July 2021 there were 302,744 offers published by stores, but only 22% of them were real.”

Problems with delivery and logistics
Logistics is CRITICAL, as 50% of Indecopi records were related to this stage of the online consumer journey in Peru. Of those:
- 45% were related to products that never reached their destination
- 31% were related to the cancellation of a purchase

Attention to claims and other requests
In the Peruvian online consumer journey, these post-purchase problems represent 39% of the complaints to Indecopi.
- Indecopi records show that 46% of claims were related to purchases that were not reimbursed
- 28% of problems were related to products that came in bad conditions
Going Further
#1 PCMI’s E-Commerce Data Library contains extensive data on Peru. Click here to find out how to order a copy.
#2 For more specific data, PCMI specializes in research and market intelligence for the Peruvian and LatAm e-commerce markets in a number of key areas:
- Identifying the major payment methods used in Peru’s e-commerce market to help merchants with strategic planning, market entry and market expansion
- Helping merchants understand the cross-border e-commerce potential in Peru and the practices that can increase cross-border sales
- Using artificial intelligence and machine learning to help e-commerce merchants focused on Peru to analyze their customer data for a deeper understanding of e-commerce shopper behavior and tendencies so as to refine their marketing tactics, messaging and consumer outreach
