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Peru E-Commerce Market Data [2022]

 Peru E-Commerce Market Data [2022]
By Americas Market Intelligence
 Posted August 24, 2022
 In Ecommerce, Payments
Peru E-Commerce Market Data [2022]2022-08-242023-01-19https://americasmi.com/wp-content/uploads/2018/08/ami_logo_web_default_01.pngAmericas Market Intelligencehttps://americasmi.com/wp-content/uploads/2019/12/peru-e-commerce-market-research-data.jpg200px200px

E-commerce and digitization is advancing at a safe pace in Peru. Solutions like Yape are currently stimulating digital banking. Americas Market Intelligence (AMI) analyses estimate that each person in Peru spends, on average, US$594 per year on electronic commerce, vs. the LatAm average of US$473. E-commerce spending in Peru actually represents 13% of personal private consumption. In contrast, other LatAm economies have a lower share of e-commerce spending per capita, such as: Colombia with 10%, Chile (9%), Argentina (7%), and Mexico (7%).

See below for an overview of e-commerce data in Peru. You may also read: Infographic: How Peruvians Buy Online.

Online retail now represents 18% of Peru’s total retail.

Americas Market Intelligence
Mujer sosteniendo un teléfono celular en una mano, y en la otra una tarjeta de crédito. Representación del comercio electrónico y la digitalización.

Peru E-Commerce Market Overview

Last report by Cámara Peruana de Comercio Electrónico (CAPECE) indicates that e-commerce sales in Peru reached US$9,3 billion in 2021, a 55% increase over 2020. According to the report, “since the new normal, e-commerce [in Peru] has evolved. Before the pandemic, e-commerce represented 12.5% share of card transactions, and today it represents 45%.”


At Americas Market Intelligence (AMI), we use a different methodology than CAPECE to calculate market size, working all merchant verticals, PC, mobile and in-app purchases, cross-border e-commerce transactions using a locally issued card and all card-not-present transactions, such as recurring payments.

As such, AMI analysis indicates that in 2021, the e-commerce market in Peru posted slightly more than US$13 billion in sales, a 91% increase over 2020.


Projections for E-commerce in Peru

AMI projects that e-commerce in Peru will grow by 53% in 2022 to reach US$20 billion.

Also, according to AMI analysis, e-commerce market in Peru will grow by 21% between 2021 and 2025. By 2025, e-commerce volume in Peru will be US$27.8 billion.


Dos hombres latinoamericanos están en un almacén de ropa eligiendo prendas de vestir.

The Top-Selling Products in Peru’s E-commerce Market

CAPECE report highlights the growth of online sales in different categories over 2021 (Kushki data). Department Stores went up to 72% in 2021; Restaurants, 92%; Supermarket, 75%. In contrast, the categories that have not yet recovered (when comparing their sales volume in 2021 over 2019—pre-pandemic) are Accommodation (-4%), Airline tickets (-17%), Tourism (-20%), and Entertainment (-28%).

It’s important to note that CAPECE shows different sources regarding the best-selling articles or categories for e-commerce, always in terms of growth. From all these sources, the following products stand out with the greatest increase in online sales in Peru during 2021:

  • Fashion (81% growth)
  • Home appliances (76% growth)
  • Technology (84% growth)
  • Household items (33% growth)
  • Food and beverages (30% growth)
  • Jewelry (30% growth)

On the other hand, the firm ecommerceDB breaks down the most important e-commerce products in Peru based on their respective shares of overall revenue:

  1. Furniture & Appliances (23%)
  2. Toys, Hobby & DIY (21%)
  3. Electronics & Media (19%)
  4. Food & Personal Care (19%)
  5. Fashion with the remaining (18%)

Representación del potencial de los pagos digitales y pagos móviles.

The Main Payment Methods Used in E-Commerce in Peru

Mujer sostiene su tarjeta de crédito y sonríe. Está frente a su computador a punto de realizar una compra por comercio electrónico.

The CAPECE report breaks down the e-commerce payments methods in terms of market volume share during 2021:

  • 34.5% of payments were made with a credit card
  • 33.3% of payments were made with a debit card
  • 21.5% of payments were made with digital wallets
  • 7.5% of payments were made with cash vouchers
  • 3% of payments were made by bank transfer

Alternatively, The Global Payment Report by FIS also listed the most used payment methods for online sales in Peru 2021:

  1. Credit cards (40%)
  2. Debit cards (20%)
  3. Cash on delivery (12%)
  4. Postpaid (10%)
  5. Bank transfers (9%)
  6. Digital wallets (9%)
  7. Other (1%)
  8. Direct debit (1%)

According to AMI’s E-commerce Data Library, the most common payment methods used for e-commerce shopping in Peru 2021 were:

  1. Credit cards (34%)
  2. Debit cards (27%)
  3. Cash vouchers (18%)
  4. Wallets (13%)
  5. Others* (5%)
  6. Bank transfers (3%)

*Includes gift cards, cash-on-delivery, direct carrier billing, and other miscellaneous payment methods.


Hombre con lentes y barba observa su teléfono celular. A su lado, se encuentra su computador portátil.

Main Devices Used for E-Commerce Purchases in Peru

CAPECE shows the mobile and desktop penetration among Peru’s population, which of course has a great impact on e-commerce: 91.4% of the Peruvian population have smartphones, 37.7% have PC, 27.4% have laptops, and 12.5% have tablets.

According to this entity, 75% of traffic to e-commerce websites comes from mobile devices, although the purchase could be made on a desktop or laptop at the end. CAPECE estimates that 60% of online payments are made through mobile devices.

AMI uses a methodology based on transactional data to determine the devices used to make online purchases in Peru.

  • In 2021, 56% of online purchases in Peru were made through a mobile device
  • In 2021, 44% of online purchases in Peru were made through a desktop

According to AMI’s projections, in 2022 those percentages will go as follow:

  • In 2022, 59% of online purchases in Peru will be made with a mobile device
  • In 2022, 41% of online sales in Peru will be made with a desktop

Un teclado gris, pero una tecla de color azul: esta tecla tiene el ícono de un carrito de compras. Representación del comercio electrónico.

Factors Limiting E-Commerce Growth in Peru

CAPECE highlights the following factors as challenging for e-commerce development in Peru, according to an analysis of problems and consultations made to Indecopi, a regulatory entity:

Problems when choosing a product and hitting the buy button

  • 46% of problems reported during this stage of the online shopping journey were related to platforms’ inability to process a purchase, and 43% were related to misleading advertising.
  • Fraud is a limiting factor. “During the CYBER event in July 2021 there were 302,744 offers published by stores, but only 22% of them were true.”

Problems with delivery and logistics

Logistics is CRITIC, as 50% of Indecopi records were related to this stage of the online consumer journey. Of those:

  • 45% were related to products that never reached their destiny
  • 31% were related to the cancellation of a purchase

Attention to claims and other requests

  • Indecopi records show that 46% of claims were related to purchases that were not reimbursed
  • 28% of problems were related to products came in bad conditions

Un hombre sostiene su celular. Sobre la imagen, se exhibe una ilustración abstracta con íconos que representan tarjetas de crédito, bancos digitales, cajeros electrónicos, identidad digital y comercio en línea.

Going Further

#1 Our LatAm E-Commerce Data Library contains extensive data on Peru. Click here to find out how to order a copy.

#2 For more specific data, AMI specializes in research and market intelligence for the Peruvian and LatAm e-commerce markets in a number of key areas:

  • Identifying the major payment methods used in Peru’s e-commerce market to help merchants with strategic planning, market entry and market expansion
  • Helping merchants understand the cross-border e-commerce potential in Peru and the practices that can increase cross-border sales
  • Using artificial intelligence and machine learning to help e-commerce merchants focused on Peru to analyze their customer data for a deeper understanding of e-commerce shopper behavior and tendencies so as to refine their marketing tactics, messaging and consumer outreach

Contact us if your company has specific data, market research or market intelligence needs regarding the e-commerce market in Peru or in specific Latin American markets such as Mexico, Argentina, Brazil, Colombia and Chile.


Keep up to date with our Payments and Crypto insights

Americas Market Intelligence
Americas Market Intelligence
AMI provides competitive intelligence, consumer insights and business intelligence for a wide variety of firms operating in both B2B and B2C channels in Latin America. Core industry practices: Payments, Logistics, Energy, Mining, Consumer & Retail, and Insurance. +3,000 projects in over 30 LAC markets.
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