Thought Leadership in Latin America
How to creative an effective program to drive your brand’s success
While thought leadership has proven to be an effective strategy in markets like the U.S., Canada and the E.U., it can be particularly interesting in Latin America.
Companies that wish to incorporate thought leadership or content marketing to their Latin America marketing strategies will find a unique opportunity. That’s because, relatively speaking, Latin America is a data desert.
The region has a marked lack of reliable business information, and this is due to several factors, including low investment in data collection, little syndicated (shared) research, weak legal protection for intellectual property, underfunded business associations that can’t afford to produce studies and limited research reports from media outlets.
This means that companies can draw large audiences by sharing their knowledge and insights while at the same time promoting their brands and driving new business. To achieve this, companies must strike a balance between creatively presenting their insights while blending in unobtrusive marketing messages. Thought Leadership in Latin America explains how to achieve this balance.
Order the Whitepaper
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Why We Created Thought Leadership in Latin America
This whitepaper was created by America Market Intelligence (AMI). While our work is centered on LatAm market research and intelligence—delivering data, insights and analysis to companies operating in Latin America to guide their strategic business decisions—we have successfully used thought leadership to market ourselves, increasing our web traffic by more than 100% and leads by more than 50% (CAGR, 2016-2020).
We have also helped other companies with thought leadership. For several years, our team has powered thought leadership for payments/financial services companies, thought leadership for energy companies, thought leadership for mining companies, thought leadership for consumer goods/services companies, thought leadership for logistics companies and thought leadership for companies in the hospital, healthcare and medical equipment/devices sector.
These LatAm thought leadership services have often revolved around producing original market research studies for clients and then turning those studies into compelling thought leadership content for Latin America, such as:
And more. AMI’s work in thought leadership is produced in English, Spanish and Brazilian Portuguese. Beyond producing thought leadership content marketing pieces for companies operating in Latin America, AMI has also marketed the content by helping companies use eblasts, social media, PR and a range of other tactics to attract audiences.
This direct experience in producing engaging content that also drive business for companies is what led us to produce this whitepaper.
Blending Strategy and Execution
Mapping out why you’re engaging in thought leadership and knowing exactly what you expect to get from it is a crucial step. At the same time, creating compelling thought leadership content is nuanced, and success comes from a combination of factors, such as topic selection, format selection, tone, style, design and more.
With that in mind, we have designed Thought Leadership in Latin America to cover both strategy and granular details regarding execution, such as:
- The 5 questions you need to ask—and answer—in developing your thought leadership strategy
- How to use your customers’ pain points to develop content
- Why breaking up text with photos and data is essential to engaging readers
- The importance of culturalizing your content to Latin America—and the key strategy to employ
- 3 approaches to developing whitepaper topics that will drive downloads
- 6 things you should NOT do when promoting your thought leadership content
- Why producing content that fits your company’s USPs is so important
- The crucial role that SEO plays in thought leadership success—and how you should work it in
- Creating effective content paths to engender action by your client—not just consumption
- How to use motion, music and slide design for more effective webinars
- Why storytelling extends to infographics and how to turn numbers into a narrative
And much more.
Click below to receive this free whitepaper, which is best-suited for:
Executives heading Latin American divisions who are looking to integrate thought leadership into their marketing approach
LatAm CMOs and other marketing leaders who are looking to guide their marketing team as to how to initiate or refine their approaches to thought leadership
Content marketing professionals in Latin America looking for new ideas or wanting to compare their approaches with other professionals
About Americas Market Intelligence (AMI)
With 25+ years of experience handling more than 3,000 engagements in a wide range of industries, AMI is the leading market intelligence firm in Latin America. Its analysts specialize in providing clients with ground level intelligence that aids their decision making as they strive to achieve top line growth, mitigate risk and optimize performance. AMI’s most sought-after services include competitive intelligence, consumer insights, risk assessment (political, economic, local community), market share analysis, opportunity benchmarking, brand awareness studies and much more. Explore more at AMI’s website.
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