One major issue is that multinationals don’t invest enough time, resources and external assistance for the execution of a useful plan. Another is that no one really has analyzed why LatAm strat planning goes wrong.
Over the course of the past quarter century as we’ve studied the region, Americas Market Intelligence (AMI) has worked with dozens of firms to strengthen their strategic plans with timely, insightful intelligence. For a short list of clients, we have coached their strat planning process. Recently, we also surveyed multinationals to better understand their approach to strategic planning in Latin America.
Which team members should lead strat planning — which ones should NOT
A major factor for planning in Latin America that companies routinely overlook
The market decisions that should NOT rely on strategic planning to analyze
The dangers of relying solely on internal resources for research
Why corporate-level strategic planning models are better than regional models
How to lead the process when a formal strategic planning division cannot be funded at the regional level
The drawbacks of typical research done to support strategic planning for Latin America
source site And more, all based on direct experience working with companies in a wide range of industries — consumer/retail, automotive, healthcare, industrial, technology, among others — to develop successful strategic plans for Latin America.
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