Americas Market Intelligence

The Pitfalls of Strategic Planning in Latin America

8 major mistakes that companies can avoid

Strategic planning in Latin America can inspire dread — though it doesn’t have to.

One major issue is that multinationals don’t invest enough time, resources and external assistance for the execution of a useful plan. Another is that no one really has analyzed why LatAm strat planning goes wrong.


Until now.

Over the course of the past quarter century as we’ve studied the region, Americas Market Intelligence (AMI) has worked with dozens of firms to strengthen their strategic plans with timely, insightful intelligence. For a short list of clients, we have coached their strat planning process. Recently, we also surveyed multinationals to better understand their approach to strategic planning in Latin America.

Combining our experience with the data we’ve uncovered, we’ve created a detailed but easy-to-follow presentation that highlights eight key blunders that companies make with strategic planning in Latin America — and what the best practices are for success.


Among the key insights we offer in The Pitfalls of Strategic Planning in Latin America:

Which team members should lead strat planning — which ones should NOT

A major factor for planning in Latin America that companies routinely overlook

The market decisions that should NOT rely on strategic planning to analyze

The dangers of relying solely on internal resources for research

Why corporate-level strategic planning models are better than regional models

How to lead the process when a formal strategic planning division cannot be funded at the regional level

The drawbacks of typical research done to support strategic planning for Latin America

And more, all based on direct experience working with companies in a wide range of industries — consumer/retail, automotive, healthcare, industrial, technology, among others — to develop successful strategic plans for Latin America.

Copyright 2018, Americas Market Intelligence