Since 2014 Airbnb listings have doubled in emerging markets like Latin America. Currently the company has more than 400,000 listings in the region. Mexico is one of Airbnb’s strongest markets in LatAm, with a 53% increase in listings in 2018 alone. In fact, there are now more Airbnb listings than hotel rooms in Mexico.
Global and regional hotel chains are finally getting worried.
As a market intelligence company specialized in Latin America, we’ve been focused on disruption for quite some time. We were well aware of Airbnb’s growth, but we recently decided to dive more deeply into the consumer mindset to understand what’s driving Airbnb’s success.