LatAm Market Assessment Research

While the majority of product launches in Latin America are adaptations that worked well in more mature markets, such an approach less often guarantees success. Companies need to thoroughly gauge a market’s receptivity before the launch—or risk losing money and their reputation.

This involves not only surveying potential customers, but also analyzing the competition (both legitimate and otherwise) Another key concern is the business environment in which your product launch, acquisition, expansion must compete, bearing in mind the economic cycle, regulations and political support for the rule of law.