LatAm Customer Satisfaction Research

Customer satisfaction is ground zero for any marketing professional. When customers are satisfied, brands can be extended, prices raised, profits milked. When customers are dissatisfied, your brand and market share are vulnerable.

Gauging honest customer satisfaction in some Latin American cultures requires a deft touch because customers can be loath to voice their complaints. Harnessing social media, utilizing mystery shopping and other indirect channels of communication can be crucial to measuring customer satisfaction.

At Americas Market Intelligence (AMI), we recommend combining customer satisfaction surveys and mystery shopping in LatAm with competitive intelligence. That’s because your customers perceive your products vis-a-vis other choices they have, courtesy of your competitors.