LatAm Brand Awareness Research

Latin American marketing teams use brand awareness as a platform for implementing both offensive and defensive strategies. Generally speaking, most international products enjoy some local brand recognition before they’re launched in the region.

However, with significant marketing dollars in play, a vague or superficial grasp of your brand perception can blow budgets and lead to missteps. But with a detailed understanding of your brand awareness, you can more easily develop strategies to drive the success of a product or a campaign. Brand awareness research is also important for companies that have just acquired a brand and need a more precise sense of this new asset’s value.

At Americas Market Intelligence (AMI), we use market intelligence and market research techniques to deliver a real-world reading on the awareness level, strength and positioning of our clients’ brands.