This roundup of LatAm market news from Portada references a recent AMI study of the preferences of Mexican travelers for Airbnb vs. hotels:

According to a recent study by Americas Market Intelligence (AMI), 56% of Mexican millennials prefer to stay at an Airbnb than at a hotel. Airbnb’s guests are having a slightly better experience, too, as 81% users said they were satisfied as opposed to 74% of hotel guests. According to AMI’s study, 63% of Airbnb users recommend this option while only 47% of hotel visitors are willing to spread the word.

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