The Paypers has published an article about the payment habits of Latin American gamers. The data comes from a recent study conducted by AMI’s subsidiary PCMI in partnership with PagSeguro. Here is an excerpt of the data cited by The Paypers:
For the majority (39%) of LATAM gamers, the inability to pay with their preferred payment method is the number one reason why they abandon a purchase at the checkout stage. This is just one of the discoveries we made after talking to over 2,200 gamers from Latin America’s top six markets – Brazil, Mexico, Colombia, Argentina, Chile, and Peru, in order of sales volume.
To read the full article, please visit The Paypers.
To download the whitepaper “The Payment Habits of Latin American Gamers”, click here.