Miami, June 21, 2019—Americas Market Intelligence (AMI) recently published Defending Against Disruption in Latin America, an examination of why technological disruption is taking place in Latin America, the industries most vulnerable to disruption in Latin America, how legacy companies in LatAm can defend themselves against disruption and how disruptor companies can further their advantages. AMI originally shared this analysis as part of a recent webinar but is now offering the webinar’s data-rich presentation for free download on its website.
“In Mexico Uber grew from 20 drivers to 500,000 in just four years, 5 LatAm countries are among the top 10 in the world in hours spent watching Netflix and the region is the fastest-growing market for Airbnb,” observes John Price, Managing Director of AMI. “These deep inroads by these brands are just the beginning, though: we believe that Latin America may be twice as vulnerable for disruption as mature markets like the US, and that’s why we developed this analysis.”
The market intelligence firm’s deep dive into LatAm disruption starts with an overview of the factors driving disruption, then breaks down key results of an AMI study of how travelers in Mexican perceive Airbnb versus hotels, covering both the areas in which Airbnb outshines hotels and also the areas in which hotels outshine Airbnb. It also offers a strategic overview of how companies can adapt to defeat or defuse disruption, identifies the industry sectors in Latin America that are most vulnerable to disruption and details where disruption is currently occurring in 3 key areas: payments, logistics and healthcare.
“Our analysis originated with a wave of requests from clients to help them with disruption,” explains Price. “Some were legacy companies that assigned us the tasks of analyzing disruptors to identify counter-strategies and others were disruptors looking for an assessment of their potential in the Latin American market. These projects sharpened our understanding of the scale of disruption in the region and we wanted to share our insights with our colleagues in the LatAm market,” says Price.
Defending Against Disruption in Latin America is available for free download on AMI’s website. “We hope that our analysis helps all companies — both disruptors and those disrupted — the specific issues underlying disruption in the region and ultimately help them serve LatAm’s 600 million consumers better,” says Price.
About Americas Market Intelligence
Americas Market Intelligence (AMI) is the premier market intelligence and strategy consultancy in Latin America, providing powerful research insights for companies to succeed in a wide range of verticals in the region, including payments, healthcare, logistics, mining, energy, infrastructure, consumer goods and the industrial sector. Its customized research reports deliver data-based clarity and far-reaching strategic direction based on expert sources.