Latin America’s economy is not immune to global turbulence. Rising tariffs have hit exports hard—especially in Mexico, where goods that don’t comply with the USMCA face a 25% tariff, and in Brazil, where rates reach as high as 50%, the highest in the region. These measures, combined with moderating commodity prices and volatile business confidence, have slowed industrial activity. Recent 2025 indicators show weakening in the region’s largest economies. Even so, the World Bank forecasts regional growth (including the Caribbean) to hold at 2.3% in 2025 and rise slightly to 2.5% by 2026.1
Explore our other reports on best-selling products:
Amid this environment, retail continues to be a key driver of economic activity. Latin America’s retail market—valued at US$1.78 trillion in 2024—is expected to reach US$1.9 trillion in 2025 and keep expanding at a 6.71% compound annual growth rate (CAGR) through 2033. This market spans everything from hypermarkets to street vendors serving the region’s 660+ million residents, 58% of whom live in urban areas.2
This moderate growth goes hand in hand with shifting consumer habits. Online sales in the region, for example, have posted some of the highest growth rates in the world. According to PCMI, Latin American e-commerce will reach US$769 billion in 2025—a 21% jump compared to 2024.3 Mobile commerce is also booming, fueled by account-to-account payment methods (such as Bre-B in Colombia and Pix in Brazil), which are growing at twice the rate of credit cards.
You can download our report below to explore the top-selling products in Latin America over the past year—a snapshot of how the region is navigating the economic slowdown while embracing new ways to shop.
INFOGRAPHIC REPORT 2025
The Best-Selling Products in Latin America, 2025-2026
Growth drivers in the sectors that are powering the region’s economy.
Next Steps
While sales growth in Latin America offers encouraging signs, the key lies in transforming that data into strategic decisions that drive sustainable results.
Write to us at info@americasmi.com or fill out this form if your company is looking to better understand Latin America, whether from a consumer perspective, for an analysis of your competitors, or regarding factors that could be affecting your profitability.
At AMI, we provide market intelligence solutions that enable companies to:
- Grow with expansion strategies backed by real opportunity analysis in your industry and target market.
- Measure your market’s performance with precision, understanding what drives demand and where your competitive advantages lie.
- Protect your investment by anticipating regulatory, economic, and consumer trust risks.
With AMI, figures are no longer just numbers—they fuel a strategic action plan for entering or expanding in Latin America.
Sources:
- World Bank. (June 2025). Latin America and the Caribbean. Global Economic Prospects (pp. 69-101). ↩︎
- Market Data Forecast. (September 2025). Latin America Retail Market Report. Retrieved September 22, 2025 ↩︎
- PCMI. (s.f.). The Latin American E-Commerce Blueprint ↩︎
Keep up to date with our Consumer and Retail insights
