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Thought leadership can be a powerful way to promote your brand: it’s often much cheaper than advertising yet can give you a similar reach—and in many cases, it can reach people for years, whereas an ad’s reach stop once the campaign ends.
But many companies in the logistics space confuse thought leadership with advertising, and this is one of the pitfalls we’ll cover in this issue of LatAm Unboxed, our new podcast covering the Latin American logistics and industrial sectors.
Hosted by Diego Rodríguez, the director of AMI’s logistics practice, this episode quickly covers key hazards companies face when developing thought leadership about LatAm logistics, such as:
- Treating thought leadership like advertising
- Sticking to just one content format—instead of planning ahead to cover several at once
- Opinion-based thought leadership versus offering fresh data to your audience
- Not using thought leadership to influence people in your industry
…among other challenges. Don’t miss this brief (12 minutes) but insight-packed episode.
Hosted by Diego Rodríguez Paez, director of AMI’s logistics practice, LatAm Unboxed delivers you a quick, direct dive into logistics and industrial developments from an expert perspective. Diego’s work in overseeing over 150 market studies of all aspects of LatAm logistics has given him a deep understanding of market forces, industry challenges, regulatory changes and other currents producing constant change—as well as the strategic shifts companies can make in navigating those currents.
Next Steps
Contact us to find out more about how we can quickly create thought leadership for your brand across multiple formats that can promote your brand powerfully for 6-12 months straight.
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