While in more mature digital markets like the US, programmatic ad buying accounts for over 90% of display ads, it’s different in Latin America.
In this region, programmatic ad buying accounts for around 32% of digital ad spend, based on data from IMARC and Statista via OnAudience.
As such, Latin American digital marketers rely on more than just the inventory and targeting of demand-side platforms to reach their audiences. Even more than their US counterparts, they have to be extremely in tune with their audience’s online habits.
That’s why we created this free report: Mapping Online Media Consumption in Latin America for 2025.
Using an infographic approach to help marketers quickly parse the key data points, the report covers:
- Top areas of online content consumption for Latin America
- Connected TV usage in Latin America
- Videogame consumption, favored devices, etc.
- Podcast consumption in Latin America and most popular categories
- LatAm social media consumption and the most in-demand formats
- Top sources for news consumption in Latin America
- Increased usage of AI answer engines by Latin Americans—along with their major concerns about AI
Please click below to download the report.
INFOGRAPHIC REPORT
Mapping Online Media Consumption in Latin America for 2025
Key data points that help explain how, when, and where Latin Americans consume online content.
Next Steps
Contact us if you’d like insights into how your customers use online media, as well as other broader strategic concerns like shopping habits, purchase triggers, key frustrations, major concerns, their perception of your brand, and much more. We’ve conducted more than 600 consumer research market studies for Latin America to help brands understand their customers—and their competitors—better or help them make major strategic decisions.
Keep up to date with our Consumer and Retail insights
