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In this episode of LatAm Unboxed, Diego Rodríguez speaks with Patrick Mork, keynote speaker, executive advisor and author of Mork’s Guide to Becoming Unstoppable. Patrick mentors founders and CEOs in the US and Latin America, and his message for the logistics industry is simple: the companies that win will be the ones that invest in their people.
He starts with purpose. Most founders who fail don’t run out of ideas; they run out of energy. Building a company is a marathon, and a clear reason for doing the work is what keeps leaders going and what convinces investors, co-founders and employees to join them. Yet when margins tighten, many large companies cut leadership development first, even as they ask their teams to do more with less.
For logistics, Patrick focuses on trust in an industry where customers tend to notice only when something goes wrong. His advice is to expect failure and prepare for it: respond fast, communicate openly and own the mistake. He points to how Amazon replaced a $600 scooter that disappeared after delivery, no questions asked. He also shares how a Chilean last-mile startup he advised hired a Head of Talent and Culture when it had only 25 to 30 employees, and made its values the basis for hiring and big decisions.
Click on the audio player above to learn:
- Why knowing your “why” determines whether founders finish what they start
- How logistics companies can build trust when their best work goes unnoticed
- Why brand, story, people and culture are the only advantages AI can’t commoditize
Don’t miss these insights into the human side of leading a logistics company in Latin America.
Hosted by Diego Rodríguez Paez, director of AMI’s logistics practice, LatAm Unboxed delivers you a quick, direct dive into logistics and industrial developments from an expert perspective. Diego’s work in overseeing over 150 market studies of all aspects of LatAm logistics has given him a deep understanding of market forces, industry challenges, regulatory changes and other currents producing constant change—as well as the strategic shifts companies can make in navigating those currents.
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