In Consumer and Retail, Payments

While the implementation of WhatsApp payments in Brazil caused some commotion and agitated regulators, it’s now been cleared for testing by the Central Bank—though final permission is still pending.

In addition to discussing the twists and turns of this saga, as well as including our analysis of its impact on the industry, below we created a handy infographic to help explain how WhatsApp payments work in Brazil and how they are used in 2 scenarios:

  • P2P payments
  • Payment acceptance for merchants

Please right click on the image below and select “save image as” to download the infographic. 

If you’re interested in deeper market analysis of WhatsApp payments in Brazil or other countries, please contact us. Our team specializes in studying payments in Latin America, delivering customized market research studies on e-commerce payments, digitization of payments in Latin America, digital wallets, cost-cutting strategies for financial services companies in the wake of COVID and more.


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