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In this episode of LatAm Unboxed, Diego Rodríguez speaks with Leslie Foxhoven, Latin America Executive Director at Asendia and a cross-border logistics leader with more than 35 years of experience navigating complex markets across Latin America and beyond.
The conversation exposes a pattern brands rarely admit: when faced with the complexity of shipping to Mexico, most don’t craft an actual strategy. They either chase the cheapest postal option and hope for the best—or they default to express because it feels safer. Leslie argues that both are the same mistake.
The right question isn’t “How fast can we ship?” It’s “What delivery promise protects margin and customer experience at the right cost?” Leslie also breaks down how much has changed in Mexico’s customs regulations, carrier networks, and e-commerce volumes in the past year — and why an outdated strategy will likely lead to companies leaving money on the table.
Click on the audio above to learn:
- Why defaulting to express is a confidence decision, not a data decision
- How chasing the cheapest postal option often costs brands more
- What a smarter middle-ground delivery model for Mexico looks like
Don’t miss these insights into crafting a Mexico shipping strategy that truly fits your company’s needs.
Hosted by Diego Rodríguez Paez, director of AMI’s logistics practice, LatAm Unboxed delivers you a quick, direct dive into logistics and industrial developments from an expert perspective. Diego’s work in overseeing over 150 market studies of all aspects of LatAm logistics has given him a deep understanding of market forces, industry challenges, regulatory changes and other currents producing constant change—as well as the strategic shifts companies can make in navigating those currents.
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