As is occurring with many Latin American countries, e-commerce is booming in Brazil. According to Americas Market Intelligence (AMI) analysis, e-commerce in Brazil will grow from US$36 million in spend in 2018 to US$65 billion by 2022—99% growth in that 4-year span.
But for e-commerce directors, digital marketers and payments professionals, it’s crucial to go beyond the broad numbers to understand digital consumer behavior and preferences in Brazil. AMI has conducted extensive market research into the e-commerce purchasing habits and preferences of digital consumers in Brazil and other countries of Latin America.
The brief report below details key aspects about digital consumers in Brazil based on e-commerce studies for key markets in Latin America, including:
- Top e-commerce payment methods used in Brazil
- Preferred online payment methods in Brazil by product category
- Frequency of online shopping by digital consumers in Brazil
- Preferred payment methods for digital subscriptions in Brazil
- Use of prepay vs. recurring payments for digital subscriptions in Brazil
And much more.
Please click on the report cover below to download a copy.
Beyond this particular digital consumer study for Brazil (and a similar one for Mexico), AMI specializes in research and market intelligence for the LatAm e-commerce in a number of key areas:
- Identifying the major payment methods used in different Latin American e-commerce markets to help merchants with strategic planning, market entry and market expansion
- Helping merchants understand the cross-border e-commerce potential in different Latin American markets and the practices that can increase cross-border sales
- Using artificial intelligence and machine learning to help merchants analyze their customer data for a deeper understanding of e-commerce shopper behavior and tendencies so as to refine their marketing tactics, messaging and consumer outreach
Contact us if your company has specific data, market research or market intelligence needs regarding the e-commerce market in Latin America or in specific markets such as Argentina, Brazil, Colombia, Chile and Peru.