The Cryptocurrency Revolution in Latin America Payments
A free whitepaper detailing the growth of crypto, current use cases and what to expect in 2022 and beyond
In July 2022, the Americas Market Intelligence (AMI) payments team published the results of a survey of 520 smartphone owners aged 18 and over in Argentina, Brazil, Colombia, Mexico, and Peru. The survey looked at their interests and buying attitudes with respect to cryptocurrencies. At the country level, the survey has a 90% confidence level.
The survey was conducted in April 2022, providing insight into how the crypto market in Latin America looked before the Terra-Luna crisis. In Argentina’s case, we are talking about the regional leader in crypto uptake due partly to consumers looking to escape from the depreciating peso, as Ignacio E. Carballo, head of Crypto and Alternative Finance at AMI, puts it. According to our survey, 51% of Argentine consumers have already purchased crypto. In fact, 27% buy cryptocurrencies regularly. These data represent a significant jump from the 12% adoption rate AMI recorded in a survey done at the end of 2021.
For more details on Argentina’s crypto landscape, check out the following Americas Market Intelligence infographic. For an analysis of the crypto market in Latin America as a whole, we invite you to view this other infographic.
(Click to enlarge the infographic)
Moving Beyond the Data
Contact us if you are interested in our consulting and market-intelligence services in Latin America. Specifically in the field of crypto, Americas Market Intelligence conducts corporate trainings, specialist consulting sessions, and tailored workshops. Our goal is to enable leading companies with a presence in Latin America achieve their maximum competitive potential.
In addition, the AMI team puts together personalized market studies and strategies, which offer data-based clarity and granular strategic management using expert sources. Our experience includes e-commerce, open banking, alternative finance, and more.
Contact us for more information.