In Consumer and Retail

Mexico’s GDP grew by 3.6% YOY during the second quarter of 2023, according to the most recent estimates of the local entity, the National Institute of Statistics and Geography (INEGI, as per the Spanish acronym). This progress is encouraging, as it already seems to be exceeding the International Monetary Fund’s (IMF) projections for 2023 of 2.6% GDP gowth,YOY.

Despite modest growth, Mexico is making steady progress in its local economy. In retail trade, INEGI reports that real income from goods and services has increased by 2.4% YOY to April 2023. At the same time, data shared by El Economista shows a historic half-yearly increase of 18.8% in fixed investment in Mexico in 2023. Finally, data from Payments and Commerce Market Intelligence, an AMI affiliate, points to a 34% growth in e-commerce in Mexico in 2023.

The following are the product categories in Mexico with the highest growth in sales in the last year.

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Best-selling products in Mexico - Motorcycles

#1 Motorcycles

Motorcycle sales in Mexico are expected to remain stable in 2023. At the same time, it is estimated that seven out of every 10 motorcycles in Mexico will be purchased for work activities, according to the Mexican Association of Motorcycle Manufacturers and Importers (AMFIM).

Also, the market is showing a preference for 200 to 250 cc motorcycles, especially among people who had motorcycles of less than 175 cc, due to certain changes in government policies.

In 2022, the motorcycle market in Mexico closed with a 7% increase, with more than 1.2 million units sold, which surpassed automobile sales for the first time. A 7% increase in motorcycle sales in Mexico is also estimated for 2023.


Best-selling products in Mexico - Compacte and semi-compact

#2 Compact and Semi-Compact Automobiles

According to data from the Mexican Association of Automotive Distributors (AMDA), sales of new cars in Mexico increased by 22.1% YOY during the first half of 2023, which led to over 633,000 vehicles sold.

According to business publication Expansión, the largest number of sales was in compact and subcompact cars, with a 35% share in sales. SUVs are in second place with a share of 30%.

These are the 5 best-selling car models so far in 2023 in Mexico:

  1. Nissan Versa
  2. Nissan NP300
  3. KIA Rio
  4. Chevrolet Aveo
  5. Nissan Sentra

Best-selling products in Mexico - Hybrid and electric cars

#3 Hybrid and Electric Cars

According to the Mexican Automotive Industry Association (AMIA), 17,783 electric vehicles were sold in Mexico between January and April 2023. In April alone, 3,922 units were sold, which represented an increase of 3.8% compared to the same period in 2022.

Hybrids continue to be the most popular type of car, followed by electric and, lastly, plug-in hybrids.


Best-selling products in Mexico - Fashion and footwear

#4 Fashion and Footwear

Research from Americas Market Intelligence indicates that there was an 11.5% increase in sales of fashion and lifestyle products in Mexico between 2022 and 2023, reaching US$23.254 billion and becoming the second most important regional market after Brazil.

INEGI, in its Monthly Survey of Commercial Companies (EMEC), reports an increase in sales of textile and footwear products of 19.4% YOY in June 2023. According to the entity, e-commerce contributed to this growth and other sector’s, thanks to online orders increasing by more than 30%.


Best-selling products in Mexico - Household appliances and white goods

#5 Household Appliances and White Goods

Specifically in wholesale trade, sales of home appliances and white goods in Mexico showed a growth of 8.5% YOY as of June 2023, according to INEGI, which was the largest increase in wholesale sales measured by the entity.

In retail trade, white goods sales in Mexico will increase with a CAGR of 3.9% between 2023 and 2028, according to EMR.


#6 Groceries, Food and Beverages

Delivery has consolidated its position in the Mexican market, thanks to the impact of e-commerce in all sectors. PCMI, in its E-commerce Data Library, projects a 5% increase in sales in Mexico in 2023 and 4% in 2024 in delivery and transportation apps.

It is worth noting that some sectors have estimated an astonishing 300% increase in delivery sales in Mexico compared to pre-pandemic levels. According to the National Chamber of Restaurants and Seasoned Food Industry (CANIRAC), home delivery sales represent, on average, 20% of the restaurant industry’s total revenue, and up to 70 or 80% in some business models.


Best-selling products in Mexico - Luxury goods

#7 Luxury Goods

The sale of luxury products such as bottles of whiskey, fragrances and perfumes will increase by 12% in Mexico in 2023, according to the France-Mexico Chamber of Commerce and Industry (CCI).

According to the entity, in 2022 sales passed US$14 billion, reaching pre-pandemic levels. Mexico currently ranks first in luxury goods sales in LatAm, with a 50% share in sales.


Best-selling products in Mexico - Jewelry and costume jewelry

#8 Jewelry and Costume Jewelry

In 2022, jewelry and costume jewelry sales in Mexico increased by 14 %, according to ICEX, representing sales worth MXN 36.9 billion (about US$ 2.1 billion).

Between 2022 and 2027, the market is estimated to grow at a compound annual rate of 9%.


Best-selling products in Mexico - Toys

#9 Toys

In 2022, toy sales in Mexico reached a value of US$ 4.6 billion, according to data shared by Forbes. For its part, NPD indicated there was a 13% growth in toy sales in Mexico in 2022.

It is estimated that Mexico’s toy market will grow by 5.69 % annually between 2023 and 2027, mainly driven by nearshoring. Companies such as Mattel and Lego have already consolidated their production chains in Mexico and have invested heavily in the industry.


Best-selling products in Mexico - Cosmetics and personal care products

#10 Cosmetics and Personal Care Products

Sales of beauty, cosmetics and personal care products in Mexico are projected to grow by 5.5% in 2023; in fact, they have already reached pre-pandemic levels, according to the National Chamber of the Home and Personal Care Products Industry (CANIPEC). The market includes makeup, bath products, and hair care products, among other types; in Mexico, leading brands in this sector include Avon, P&G and Unilever.

Similarly, Mordor Intelligence forecasts a compound annual growth rate (CAGR) of 4.3% for cosmetics and personal care products in Mexico between 2023 and 2028.


Best-selling products in Mexico - Video games

#11 Video Games

Data from The Competitive Intelligence Unit (The CIU) shared by eSemanal point to a growth in video game sales of 0.7% in 2022, reaching MXN 35.8 billion (about US$ 2 billion).

Although this growth is modest, the outlook is encouraging for the sector. In 2022, there was a 3.7% increase in the number of Mexican players, which now exceeds 66 million. It is estimated that 57.4% of the population over 6 years of age in Mexico are gamers. This has led to an increase in video game subscriptions and other sales models, such as in-app purchases, despite the drop in console sales due to the semiconductor crisis.

According to The CIU, 82.1% of Mexican gamers are casual gamers and prefer to use their smartphones to play games.


Next Steps

Contact us if you’re interested in further market research about the consumer market in Mexico or other countries. Over the past 30 years we’ve conducted more than 600 consumer market research studies for Latin America. These include market landscape studies, opportunity benchmarking, competitive intelligence and more.

You may also want to explore our other stories on top-selling products in Latin America, as well as the best-selling products in markets such as Peru, Argentina, Colombia, Chile, and Brazil.


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