Colombia’s economy continues to advance at a modest yet positive pace. In April 2025, the International Monetary Fund (IMF) adjusted its growth forecast for the country to around 2.4%. While this remains below the Latin American average, it marks an improvement over 2024.
According to AMI analysis, despite President Petro’s administration —whose political base relies on class-struggle rhetoric and the demonization of investors— economic growth persists, supported by favorable demographics and a resilient informal sector employing about 70% of Colombia’s active workforce.
Explore our other reports on best-selling products:
Part of Colombia’s economic expansion is tied to real retail sales growth. According to DANE, retail sales increased +10.1% YoY in June 2025. When excluding fuel and vehicle sales—focusing instead on categories like clothing, appliances, food, and beverages—retail sales rose +11.4% YoY.
Click below to download the full report:
INFOGRAPHIC REPORT 2025
The Best-Selling Products in Colombia, 2025-2026
Growth drivers in the sectors that are powering the country’s economy.
.
Next Steps
While sales growth in Colombia—or Latin America overall—offers encouraging signs, the key lies in transforming that data into strategic decisions that drive sustainable results.
Write to us at info@americasmi.com or fill out this form if your company is looking to better understand Latin America, whether from a consumer perspective, for an analysis of your competitors, or regarding factors that could be affecting your profitability.
At AMI, we provide market intelligence solutions that enable companies to:
- Grow with expansion strategies backed by real opportunity analysis in your industry and target market.
- Measure your market’s performance with precision, understanding what drives demand and where your competitive advantages lie.
- Protect your investment by anticipating regulatory, economic, and consumer trust risks.
With AMI, figures are no longer just numbers—they fuel a strategic action plan for entering or expanding in Latin America.
Keep up to date with our Consumer and Retail insights
