In Consumer and Retail

Currently, Argentina’s economy is showing few encouraging signs. The Argentine Confederation of Medium-Sized Companies (CAME, as per the Spanish-language acronym) reports a year-on-year variation of -3.6% in retail sales of SMEs as of July 2023, with an accumulated loss of -1.6% YOY in constant prices. At the same time, the National Institute of Statistics and Census (INDEC) reports a decrease of -0.9% YOY in supermarket sales as of June 2023.

However, if we analyze the figures in current prices, we see impressive growth in different economic items. For example, a 149.5% YOY increase in retail sales in shopping centers in Argentina as of June 2023 and an 80% growth in sales of household appliances and household goods, according to INDEC. Still to be considered, however, is inflation in Argentina, which rose by 108.8% in April, “the highest number in 30 years,” according to the most recent OECD report.

Nevertheless, the increase in sales of certain products may offer some reasons for optimism (or perhaps opportunities). Here is a breakdown of the best-selling products in Argentina in 2023.

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INDEC recently published its survey of appliances and home products manufacturers, noting sales grow in Q2 2023 versus Q2 2022. According to INDEC, these are some of the top-selling products in this vertical in Argentina. For this case, we have decided to highlight the growth according to the number of units sold.

The Best-Selling Products in Argentina - Fans

#1 Fans

Fans posted a very cool increase in sales of 131.6% in Argentina during Q2-2023, according to INDEC. This is due to the sale of 18.3 thousand units.

The Best-Selling Products in Argentina - Gas heaters and stoves

#2 Gas Heaters

More than 104,000 gas heaters were sold during the second quarter of 2023 in Argentina, which represented an increase of 54.1% in sales versus Q2 2022.

It should be noted that sales of electric heaters decreased by 45.9%.

The Best-Selling Products in Argentina - Landlines

#3 Landlines

Landline sales in Argentina increased by 25.9% during the second quarter of 2023, with a total of 49.8 thousand units.

The Best-Selling Products in Argentina - Audio equipment

#4 Audio Equipment

Sales of audio equipment in Argentina increased by 22.8% thanks to the trade of 131.2 thousand units.

#5 Small Household Appliances

Appliances such as blenders, coffee makers or electric cookers had an increase in sales of 10.3% in Argentina in Q2 2023, with more than 698,800 thousand units sold.

The Best-Selling Products in Argentina - Household appliances

#6 Washing Machines

In the case of washing machines, INDEC reports a 7% increase in sales during 2Q 2023 in Argentina, with sales volume exceeding 160,000 units.

The Best-Selling Products in Argentina - Washing machines

#7 Refrigerators

In Argentina, sales of refrigerators with and without freezers increased by 5.6% in the second quarter of 2023 thanks a sales volume of 105,700 thousand units.


The Best-Selling Products in Argentina - Refrigerators

#8 Gas Stoves

Gas stoves had a 4.4% increase in units sold in the second quarter in Argentina. A total of 77.8 thousand units were sold.

The Best-Selling Products in Argentina - Gas stoves

#9 Cell Phones

There was a modest growth of 0.9% in cell phone sales during the second quarter of 2023 in Argentina, with 516.3 thousand phones sold.

The Best-Selling Products in Argentina - Cell phones

INDEC also has reports that show the increase in sales of different items within shopping centers and supermarkets, at current prices as of June 2023. The following are the products with the highest market share and sales increase:

The Best-Selling Products in Argentina - Perfumery and cleaning

#10 Perfumery and Cleaning Products

Sales of perfumery and cleaning products in supermarkets in Argentina have grown by 120.6% YOY. Currently, the category has a 12.9% market share, the second highest after grocery products.

#11 Apparel, Footwear and Leather Goods

This product type outsells all others in Argentine malls and in fact has a market share of 43.8% in terms of sales volume. Sales of these items went up by 151.9% YOY when comparing June 2023 to June 2022.

The Best-Selling Products in Argentina - Apparel, Footwear and leather goods

The Best-Selling Products in Argentina - Sportswear and accesories

#12 Sportswear and Accessories

This is the second most sold category in Argentine shopping centers, with a 12.4% market share. As of June 2023, sporting goods had an increase in sales of 164.4% YOY compared to June 2022.

#13 Beverages

Beverages account for 11.8% of sales in Argentina’s supermarkets. As of June 2023, drinks posted a sales increase of 142.8%.

The Best-Selling Products in Argentina - Beverages

The Best-Selling Products in Argentina -  Ready meals

#14 Ready-to-Eat Meals

These represent 13.3% of sales in Argentina’s shopping centers. In June 2023, the sales of food recorded a 149.1% YOY growth in sales.

Other Items with Increased Sales in Argentina

#15 New and Used cars

During the first seven months of 2023, there was a 12.1% YOY growth in sales of new vehicles in Argentina, with a total of 279.4 thousand units registered, according to the Association of Automotive Dealers of the Argentine Republic (ACARA).

Used cars have also increased in sales. In July 2023, 154.3 thousand units were sold, an increase of 15.11 % YOY, according to data from the Cámara del Comercio Automotor (CCA).

The Best-Selling Products in Argentina - New and used cars

The Best-Selling Products in Argentina - Low-emission cars

#16 Low-Emission Cars

The hybrid and electric car market in Argentina has grown by 33.7% between 2022 and 2023, with 4,673 units sold. If we count BEV electric cars, they registered an increase of 136.1% corresponding to the sale of 170 units.

#17 Pharmaceutical Products

As of July 2023, the pharmacy sector is the only sector in CAME’s records that shows a positive sales growth of 1.3% YOY in retail sales of SMEs.

On the other hand, Statista Market Insights estimates a compound annual growth of 2.62 % between 2023 and 2028 in the pharmacy products market in Argentina.

The Best-Selling Products in Argentina - Pharmacy

The 2023 Latin America Forecast


The 2023 Latin America Forecast

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Next Steps

Contact us if you’re interested in further market research about the consumer market in Argentina or other countries. Over the past 30 years we’ve conducted more than 600 consumer market research studies for Latin America. These include market landscape studies, opportunity benchmarking, competitive intelligence and more.

You may also want to explore our other stories on top-selling products in Latin America overall and also in markets such as Peru, Mexico, Brazil, Colombia and Chile.

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