In Consumer and Retail

During the first half of 2025, Argentina surprised everyone with an economic boom thanks to stabilization after a long period of recession. In October 2024, the IMF had projected 5% growth in Argentina’s GDP, but the institution’s update in July 2025 raised this to 5.5%. The World Bank also adjusted its forecast to 5.5% for 2025, 4.5% for 2026, and 4.0% for 2027.1

This makes Argentina the most resilient country in Latin America over the last year, after overcoming a 1.8% drop in GDP in 2024, according to World Bank figures.

Part of this growth is due to the rebound in domestic demand, which stimulates production and employment. In fact, private consumption in Argentina increased by 13.9% year-on-year in July 2025, marking ten consecutive months of positive growth, according to the University of Palermo.2

Por fim, de acordo com o Índice de Atividade Econômica do Banco Central do Brasil (IBC-Br), o volume de vendas do comércio varejista ampliado cresceu 2,8% nos primeiros seis meses do ano e 1,1% no 2º trimestre de 2025 na comparação anual, refletindo a recuperação do consumo de produtos e serviços.

Below, you can download our report on the best-selling products in Argentina, which goes into detail about the commercial sectors that are contributing to the economic rebound:


INFOGRAPHIC REPORT 2025

The Best-Selling Products in Argentina, 2025-2026

Growth drivers in the sectors that are powering the country’s economy.

The Best-Selling Products in Argentina

Next Steps

While sales growth in Argentina—or Latin America overall—offers encouraging signs, the key lies in transforming that data into strategic decisions that drive sustainable results.

Write to us at info@americasmi.com or fill out this form if your company is looking to better understand Latin America, whether from a consumer perspective, for an analysis of your competitors, or regarding factors that could be affecting your profitability.

At AMI, we provide market intelligence solutions that enable companies to:

  • Grow with expansion strategies backed by real opportunity analysis in your industry and target market.
  • Measure your market’s performance with precision, understanding what drives demand and where your competitive advantages lie.
  • Protect your investment by anticipating regulatory, economic, and consumer trust risks.

With AMI, figures are no longer just numbers—they fuel a strategic action plan for entering or expanding in Latin America.

Sources:

  1. World Bank. (June 2025). Global Economic Prospects − Latin America and the Caribbean. ↩︎
  2. Universidad de Palermo. (August 2025). Índice de Consumo Privado UP (ICP-UP) – Julio 2025. Facultad de Negocios. Retrieved September 4, 2025. ↩︎

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Americas Market Intelligence
AMI provides competitive intelligence, consumer insights and business intelligence for a wide variety of firms operating in both B2B and B2C channels in Latin America. Core industry practices: Payments, Logistics, Energy, Mining, Consumer & Retail, and Insurance. +3,000 projects in over 30 LAC markets.
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