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In this episode of LatAm Unboxed, Diego Rodríguez Paez speaks with Nabil Maloui, a logistics veteran who spent his career in global supply chains and digital transformation and now advises companies deploying agentic and physical AI at the enterprise level.
The conversation cuts through the noise: not every AI use case is equally mature, and treating them all the same is how companies waste budget. Nabil breaks down where AI is already creating measurable value — specifically in workflow automation and customer communication — and why generic generative AI, despite the hype, delivers less ROI than agentic AI applications that take action on a company’s behalf.
Nabil also shares the framework he uses with clients to price any automation decision before committing to it: scope the department, scope the task, price what it costs today, then price what AI actually costs, a number that’s rising, not falling. His conclusion after a career watching companies adopt new technology: the tool was never the problem. Adoption is.
Click on the banner image above to learn:
- Which two areas of logistics are already seeing measurable AI ROI
- Why generative AI is overhyped compared to agentic AI
- The simple framework to price an automation decision before you make it
Don’t miss these insights into building an AI strategy that actually pays off.
Hosted by Diego Rodríguez Paez, director of AMI’s logistics practice, LatAm Unboxed delivers you a quick, direct dive into logistics and industrial developments from an expert perspective. Diego’s work in overseeing over 150 market studies of all aspects of LatAm logistics has given him a deep understanding of market forces, industry challenges, regulatory changes and other currents producing constant change—as well as the strategic shifts companies can make in navigating those currents.
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