In Healthcare

Currency depreciation, political challenges and demographic shifts—among other trends—are impacting the Latin American healthcare industry.  With more than 145 healthcare projects completed and the world’s largest hospital database focused on Latin America, Americas Market Intelligence has both a granular and broad understanding of the direction of LatAm’s healthcare industry. After analyzing key data points, Americas Market Intelligence has put together a forecast of trends that device providers and other companies will need to factor in going forward.

#1 Second-Tier Markets to Surge
While Brazil will remain of major interest to medical device providers, as sales taper off, established players will look to second-tier markets, such as Mexico, Colombia, Argentina, Chile and Peru. A breakdown of expected growth in specific Latin American markets includes:

  • 2017: Mexico, Colombia, Chile, Peru, Argentina
  • 2018: Mexico, Colombia, Chile, Peru, Argentina, Brazil

#2 Private Sector to Expand to Middle Market

With public sector healthcare budgets remaining tight in Latin America through 2018, the private sector will fill the gap. Currently, the private care sector targets less than 15% of the population in Latin America, usually providing “top of the line” institutions and services. But with more middle-market consumers willing to pay a fee to access better, faster care, the private sector will expand its outreach to this market. As part of this, home health care services will also continue to grow.

#3 An Aging Population Will Drive Home Health Care Demand

By 2020, 21% of Latin Americans will be over 60 years old—more than double the amount in 2010 (10%). Given that 80% of adults over 60 have at least one chronic disease, the elderly are the greatest burden to healthcare budgets. As a result:

#4 Obesity to Impact Monitoring and Mobility

Obesity is the fastest-rising non-communicable disease in the world—and 56% of Latin American adults are overweight. In addition, 6 Latin American countries have high rates of obesity compared to the rest of the world:

Given that obesity can be a precursor to more severe issues like diabetes, heart disease, and strokes, some anticipated market impacts for LatAm healthcare could be:

  • Shift in healthcare from caring for patients to managing population health
  • Strong mid-term growth prospects for medical devices in Latin America that monitor, record and display health statistics (blood pressure, glucose levels, etc.
  • 20-25% CAGR for healthcare mobility solutions through 2020 in Latin America

Contact Americas Market Intelligence to learn more about the opportunities for companies in the Latin American healthcare system, to garner competitive intelligence or to access our database of more than 12,000 hospitals across Latin America.

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