Our client, a global manufacturer of consumer goods, was developing its strategy to pursue the promise of the base of the pyramid (BOP), represented by 70% of the world’s households.
A leading manufacturer of medical devices, surgical equipment, and anesthesia products wanted to assess the market potential for a new pre-operation skin antiseptic.
A leading pharmaceutical company wanted to assess the potential threat presented by pharma companies in Brazil, Argentina and Mexico from manufacturing competing generic drugs.
A global logistics provider needed to understand the express parcel service in Brazil, including the competitive landscape and level of brand awareness.
A leading logistics firm in Mexico needed data on key competitors and market conditions to successfully expand its operation to other areas within the country.
