Our client, a global manufacturer of consumer goods, was developing its strategy to pursue the promise of the base of the pyramid (BOP), represented by 70% of the world’s households.
A Fortune 100 consumer goods company needed a clear understanding of their competitive positioning in various LatAm markets.
A global leader in the personal care market needed to know why it was losing market share to new, niche-oriented players in one of Latin America’s largest consumer markets.
A multinational food and beverage manufacturer needed to understand the market dynamics of its newly launched products in the face of rapidly growing market share of one of its key competitors.
A global leader in online travel sales sought consumer insights in order to craft appropriate market entry strategies for both countries.