Our client, a global manufacturer of consumer goods, was developing its strategy to pursue the promise of the base of the pyramid (BOP), represented by 70% of the world’s households.
Our client, a global leader in home appliances, wanted to research the consumption behaviors of the emerging middle class in Brazil, Colombia, Mexico and Peru, to help them to better target this [...]
A global leader in the payments industry wanted to expand its business among large corporations in four Latin American markets but was unsure as to where the best opportunities lay.
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