Unmasking Rivals in Colombia’s Beverage Industry

Services

Competitive Intelligence

Challenge

Our client, a leader in the beverage industry, was seeking to better compete against its main rivals in both alcoholic and non-alcoholic beverages in Colombia. It wanted to understand the competitive advantages of five main competitors across all areas of their business, in order to attack new opportunities and defend its market share.

Approach

Americas Market Intelligence (AMI) analysts conducted in-depth interviews with competitors, distributors, retailers, industry analysts, and advertising agencies to identify the strengths and weaknesses of each competitor.

Drawing on the information uncovered in interviews and additional secondary research, AMI analyzed the operations of each company, making important insights as to their competitive advantages in their product offering, manufacturing, distribution, advertising, pricing, and financial standing.

Result

AMI developed a comprehensive profile of each competitor studied, with detailed information regarding their current and future strategies and a SWOT analysis, key insights that enabled the client to make strategic plans, identify opportunities and prepare for potential threats.

Client Benefit

AMI’s SWOT analysis provided insight into five of the client’s main competitors, enabling it to plan strategically to expand its market share.