Scouting the Consumer Electronics Market in the Caribbean
Best Practices Research + Market Share
An electronics manufacturer seeking to expand its reach needed information on market size, key competitors and best practices in four Caribbean countries, in order to identify winning strategies at the regional level.
Americas Market Intelligence (AMI) consultants conducted over 60 interviews with key industry players region-wide. A regional perspective was obtained by completing 5 high level CI interviews with leading electronics manufacturers. The Interviews were complemented by on-the-ground visits and over 40 mystery shops. This research enabled AMI consultants to properly identify the key market players, their logistics operations and market share.
AMI’s research enabled consultants to properly identify the key market players, their logistics operations and market share, providing the client with insight as to how to best enter the Caribbean market.
AMI helped the client to discover the market size and characteristics for electronics and IT in four Caribbean countries, as well as information regarding imports and distribution.