Scouting the Consumer Electronics Market in the Caribbean

Services

Best Practices Research + Market Share

Challenge

An electronics manufacturer seeking to expand its reach needed information on market size, key competitors and best practices in four Caribbean countries, in order to identify winning strategies at the regional level.

Approach

Americas Market Intelligence (AMI) consultants conducted over 60 interviews with key industry players region-wide. A regional perspective was obtained by completing 5 high level CI interviews with leading electronics manufacturers. The Interviews were complemented by on-the-ground visits and over 40 mystery shops. This research enabled AMI consultants to properly identify the key market players, their logistics operations and market share.

Result

AMI’s research enabled consultants to properly identify the key market players, their logistics operations and market share, providing the client with insight as to how to best enter the Caribbean market.

Client Benefit

AMI helped the client to discover the market size and characteristics for electronics and IT in four Caribbean countries, as well as information regarding imports and distribution.

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