Research of Cash-In/Cash-Out and Prepaid Markets in Latin America

Services

Market sizing for prepaid cards in Latin America

Challenge

Our client, a global card network, recognized the growing cash-in/cash-out and prepaid markets in Peru and Colombia and wanted to gain better visibility into their market size, dynamics and market players. The client wanted to learn how it could leverage its prepaid card reload software and suggestions on how to best deploy it.

Approach

Americas Market Intelligence (AMI) first scanned public sources to see what secondary resources were available and to identify relevant payment integrators and bank correspondent networks—potential future partners. Secondly, our consultants conducted in-depth interviews with banks and payment integrators to estimate market size, market segmentation, trends, growth drivers, and partnership potential.

Result

AMI delivered a detailed report replete with both hard data and qualitative insights. The client understood the total size of the opportunity, market dynamics and trends and identified the key operators in this segment. Based on our conversations with market players, AMI also provided recommendations on how to best seize opportunities in the market and strategies for deploying the client’s reload tool.

Client Benefit

AMI calculated the market share of cash-in/cash-out opportunities in Colombia and Peru and advised the client on how to best capitalize on this growing market.