Market Assessment for Industrial Supply Consumers

Services

Market Assessment

Challenge

Our client, a leading global supplier of industrial parts and supplies, was seeking to better understand how the global sourcing of industrial supplies functions in Mexico in Brazil, in order to expand its business in these countries.

Approach

Through secondary research and interviews with competitors and consumers of industrial supplies, Americas Market Intelligence (AMI) analysts gained a general understanding of the global sourcing market in Mexico and Brazil. Analysts used this information as well as their expert knowledge on the manufacturing landscape, distribution channels, and trade policy in both countries to provide an accurate and detailed description of their client’s industry in the target markets.

Result

AMI’s written industry brief provided insight into the main purchasing practices of industrial supply consumers, industry trends and fastest growing segments, thus understanding how to best position themselves in the market, where to hedge their bets, and how to approach potential clients.

Client Benefit

The client acquired a general panorama of the global sourcing industry in two target markets, understanding industry practices, trends and sources of growth.