Gauging Market Potential for a New Medical Product
Market Assessment + Market Sizing + Market Share
Our client, a leading manufacturer of medical devices, surgical equipment, and anesthesia products, wanted to assess the market potential for a new pre-operation skin antiseptic. The results of the study would help drive future investment decisions in Latin America.
Americas Market Intelligence (AMI) designed a study which sought to gather information on government tenders and sales volumes. Once a baseline established, AMI analysts consulted with Key Opinion Leaders – surgeons and physicians – of leading private and public hospitals in Sao Paulo in order to understand their uses, perceptions and willingness to try new antiseptic solutions during pre-operations.
AMI’s report enabled the client to get a precise understanding of the potential value of the market as well as market structure – both in terms of leading products as well as principal competitors.
AMI also presented clients with an understanding of current product use and supported this with F2F meetings between the client and key surgeons within leading hospitals.
AMI enabled the client to quantify the opportunity ahead, to determine the market leaders and to understand the willingness of adoption from key opinion leaders.