Entering the Credit Card Market in Brazil

Services

Best Practices Research, Market Assessment

Challenge

Our client, a global credit card player, was developing a new suite of features in the early stages of a global rollout when they became aware that Brazil was highly advanced in this particular space, both within their own industry and through similar tools offered in other sectors. Prior to a local launch, they wanted to ensure the new features would be truly competitive in providing innovative functionalities while meeting existing market benchmarks.

Approach

Americas Market Intelligence (AMI) first identified key players with competitive features, including alternative players from outside the client’s industry. Mystery shopping interviews were conducted with each competitor to gain information on features, pricing and product positioning. We conducted a gap analysis to determine where the client had an innovative edge and where other competitors had better or additional features.

Result

AMI’s results enabled the client’s product development team to incorporate some of the market’s best practices. The study offered their sales team a very targeted client list that could be approached with a documented differentiated solution.

Client Benefit

AMI helped the client to identify competitors’ best practices, in order to make its product competitive and desirable in a highly advanced market.

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