Double-Digit Revenue Growth in a Quarter

AMI Analytical Solutions

Lead Generation, Market Sizing, and Market Segmentation

Client Objectives

A global logistics service provider wanted to sharpen its competitive edge in Central America’s cross-border trucking market. The engagement centered on three priorities: identifying the largest shippers to drive revenue growth, sizing and forecasting the market to give the sales team a clear picture of where to focus, and mapping competitor strategies to protect and strengthen the client’s existing position.

Methodology

AMI combined primary and secondary research to build a complete picture of the market. Voice of the Customer research anchored the engagement, with B2B in-depth interviews conducted directly with trucking companies and freight forwarders to capture ground-level intelligence.

That qualitative foundation was then paired with AMI’s TAM/SAM/SOM framework to size the opportunity and define the addressable market at each level.

Assets Delivered

AMI delivered two core assets to put the findings to work. A Power BI dashboard gave the sales team an easy-to-navigate view of market size and forecast — sliceable by volume in tons and USD spending. Alongside it, a visual PowerPoint report distilled the key findings into clear, actionable highlights covering customer service requirements and a side-by-side read on competitors’ strengths and weaknesses.

The AMI Impact

Armed with AMI’s intelligence, the client moved aggressively on its new pipeline — accelerating sales with prospective clients and turning market insight into immediate commercial action. Revenue grew at double-digit rates in Q2, and the client established an accurate, defensible revenue goal that gave the sales team a clear target to rally around.