Competitor Analysis for the Caribbean Air Conditioning Market

Services

Competitive Intelligence

Challenge

The client, a manufacturer of industrial, commercial and residential air conditioning units needed to gain insight on one of the market’s key players regarding its pricing strategy and other aspects in the Caribbean market, in order to win greater market share.

Approach

Using primary and secondary sources, AMI conducted competitive intelligence to acquire detailed information on the competitor’s pricing strategy, distribution chain, market share, local manufacturing, marketing tactics and customer service, profit margins, training, maintenance and repair and forecasts for future market performance.

Result

AMI delivered a comprehensive profile of the competitor, enabling the client to adjust its strategy in the Caribbean and become more competitive.

Client Benefit

AMI delivered to the client a profile of key competitors with regard to pricing, distribution, marketing, and customer service, etc. in order to modify its strategy and become more competitive.