Competitive Intelligence for the Mobile Market
Our client, a provider of mobile phone services in the United States, wanted to unpack the strategies of one of its most important competitors, whose innovative marketing and sales tactics were leading them to capture increased market share.
AMI meticulously gathered information on the competitors’ operations and sales campaigns, from types of service and special features offered, sales venues, pricing, to subsidiary relationships, marketing, store layout, corporate culture, customer service, etc.
AMI’s insider information enabled the client to restructure their own marketing and point of sale techniques to compete in a rapidly changing market. This information enabled the client to slow market share loss, pause and regroup in order to become more competitive.
AMI provided the client with access to one of its competitors’ main best practices, in order to guide its own marketing and point of sale campaign.