Capturing Millions in Additional Revenues
AMI Analytical Solutions
Opportunity Benchmarking, Market Sizing and Competitive intelligence
Client Objectives
The client—a global power management company selling grid equipment, including transformers and switchgear—wanted to grow its market share in Latin America but lacked a clear strategy. AMI identified priority opportunity pockets by analyzing industry trends, conducting dozens of expert interviews, and sizing the market across key product lines such as MV/LV switchgear, ring main units, panel boards, and HMI.
Methodology
Data collection relied on in-depth interviews with strategic experts in multiple LatAm countries, complemented by AMI’s quantitative analysis of local and regional databases.
AMI also conducted extensive desk research of local news source, trade data, company financials and industry reports to ensure that no stone was left unturned.
Assets Delivered
The phase I deliverable included an in-depth analysis of the major trends in the power distribution market, as well as the market size and CAGR of the client’s product categories.
Phase II provided market sizing and strategic recommendations for two main growth segments: utilities and data centers.
Phase III pinpointed specific opportunities within the energy transition for the client to focus on.
The AMI Impact
Pinpointed specific product lines in which they could grow their market share vis-à-vis the competition, allowing them to capture millions in additional revenues. Based on AMI’s research, they allocated more resources (e.g., sales staff, marketing) into those specific product lines and redefined their internal strategy.