Helping a Latex Compound Supplier Break into the Latin American Market

Services

Market Assessment + Opportunity Benchmarking

Challenge

Our client, a leading niche supplier of latex compounds, was recently purchased by new financial investors who wanted to dramatically increase sales by attacking new global markets well beyond its home country. To do so, the company had to first understand which markets around the world were growing fastest and how fierce the competition stood in each promising market.

Approach

Americas Market Intelligence (AMI) collected market and competitive intelligence on several key global markets and through a benchmark analysis helped our client decide which markets to focus on and with what pricing and service strategy.

Result

AMI’s guidance enabled the client to accelerate their overseas market growth strategy by three years.

Client Benefit

AMI’s research helped the client to understand which markets were best for its global expansion and accelerate its growth plan.