Analyzing Digital Wallets in LatAm’s Two Largest Markets
Market Assessment + Sizing
The client, a leading financial technology solution provider, needed to obtain a detailed landscape of the digital wallet market in LatAm’s two largest markets, Brazil and Mexico, including identifying the needs of digital wallet clients and partners, sizing the digital wallet opportunity and projecting its growth, assessing competitors and determining market drivers.
After conducting exhaustive secondary research, Americas Market Intelligence (AMI) consultants gathered the bulk of the information from in-depth interviews with various market players. These included merchants, banks, competitors, and industry experts, for a total 54 interviews in Mexico and 74 in Brazil.
Once the data was collected, AMI analysts developed several indices to measure various market aspects including overall mobile readiness, merchant readiness, market size and projected growth, and competitor strength. Based on the results, AMI provided the client with recommended next steps to sharpen its competitive edge in the market.
These results and recommendations helped the client understand its own competitive advantage in its key markets and develop a strategy to gain market share.
AMI calculated the size of the digital wallet opportunity in two key markets, projected growth and assessed the business environment, enabling the client to develop an optimal growth strategy.