Analysis of LatAm Exporter Preferences

Services

Opportunity Benchmarking

Challenge

Our client, a leading air freight supplier wanted to better understand how large Latin American exporters go to market in the US or via US airports with their air cargo shipments.  The collapse of Latin American currencies in 2015 provided room for growth for LatAm exporters who rely on air cargo to deliver their goods to the northern hemisphere.

Approach

AMI conducted interviews with dozens of Latin American exporters of the highest volume air cargo carried products exported from Latin America’s largest economies.  Furthermore, interviews were conducted with customs brokers, and distributors across multiple U.S. markets to understand how their customers choose to enter the U.S. market and what services those clients directly oversee.

Result

AMI’s analysis pointed to clear patterns of preference among LatAm exporters as to which U.S. airports they choose to fly, what level and style of outsourcing they preferred and which suppliers they liked.

Client Benefit

The client is now able to concentrate its LAC to U.S. business in those airports that best capture their clients already, which will enable them to focus future investments and growth plans in pursuit of this growing corridor of business.

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