Americas Market Intelligence

Insights into Brazilian e-commerce and digital consumers for 2019

Brazil is Latin America’s most desirable online market, for obvious reasons:

  • As of 2019, Brazil has more than 149 million Internet users (70% Internet penetration vs. the global average of 57%)
  • Brazil’s 2019 e-commerce market size is $36 billion
  • Brazilians spend an average of 9.5 hours per day on the Internet (#2 in the world), with 4 hours and 45 minutes spent using mobile Internet

But for marketers to increase response rate for their campaigns and for brands to grow their footprints—and revenues—in Brazil, it’s crucial to understand Brazilian online shopper behavior at a deeper level.

That’s why we created this unique infographic report, which spans 8 pages and offers nearly 50 key data points for Brazilian shopper behavior in 2019:

  • Popular payment methods among Brazilian digital consumers

  • Payment methods most used for different items, such as clothing, beauty products and video streaming

  • How often Brazilian shoppers pay for apps
  • The top digital services subscriptions in Brazil

  • How Brazilians prefer to pay for digital subscriptions

  • Payment behaviors of Brazilian consumers who sign up for digital subscription services

And more!

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