M-Commerce in Latin America: Opportunities, Best Practices, and Case Studies

M-commerce is experiencing double-digit growth in Latin America, expanding at twice the rate of e-commerce. But formidable barriers remain, including consumer fear, limited access to payment methods and subpar technology providers. Merchants, payment gateways, and banks need targeted strategies to promote m-commerce among both the banked and the underbanked to bring m-commerce to scale. This presentation identifies concrete untouched opportunities and unmet merchant needs in m-commerce to help market players better serve this emergent market

Contact the author Lindsay Lehr at llehr@americasmi.com