Market Insights about Cuba
In partnership with The Havana Consulting Group and Tech (THCG and Tech), Americas Market Intelligence is offering a number of articles from THCG’s newsletters that reflect different aspects of doing business in Cuba.
Written by experts with an insider understanding of how the Cuban market works and the roles of different players, these articles allow executives, business development specialists, marketers and other professionals to understand the practical intricacies of doing business in Cuba successfully.
Expert Perspectives about The Havana Consulting Group
SPECIAL 2017 OFFER: SAVE $5K AND GET 6 EXTRA FREE CUBA MARKET RESEARCH REPORTSIf you prefer an annual subscription to purchasing individual articles, sign up by December 25, 2016 to receive:
That’s 2 years’ worth of subscriptions for the price of one — $5,000 in savings!
SUBSCRIBE BY DEC. 31 AND SAVE $5K
Sign up for a 2017 subscription to THCG and Tech’s Cuba market reports by December 31, 2016 for $5,000 and receive ALL 2016 market reports for FREE — 38 extra reports, a $5,000 value!
Six experts from the Havana Consulting Group—Jorge Salazar Carrillo, Carmelo Mesa-Lago, Emilio Morales, Jorge Pérez-López, Julio Cerviño and Archibald Ritter—analyze key issues on the table 12 months after the launch of the initiative to normalize U.S.–Cuba relations. The issues include re-negotiating foreign debt, Cuban government reforms, private sector growth in Cuba, the reduction in financial support from Venezuela and more.
This analysis traces the market for charter flights to Cuba from the U.S. between 2010 and 2015 and examines the impact that commercial flights between the two countries on this market, including both the effect on Cuban infrastructure and the new investment opportunities with the increase in foreign travelers.
After an absence of 50+ years, cruises and ferries from the United States will return to Cuba, and this article overs the challenges that will face the Cuban tourism industry as a result. The piece also covers the wide range of opportunities to develop investment projects to build what could become the largest infrastructure in the Caribbean for the cruise and ferry business. It also covers Cuba’s significant potential to become a top Caribbean cruise destination in the next 10 years and the heavy interest expressed by 17 companies in operating cruises to Cuba.
With estimates of billions of dollars in remittances flowing to Cuba, this is significant market. This analysis covers preferred operators of Cubans who send money to the island, the intensively competitive remittances market in South Florida and future large players who are likely to enter. Other topics include the importance of remittances in the Cuban economy and key demographic data about remitters.
This piece breaks down challenges faced by foreign executives when doing business in Cuba, including bureaucratic complexities, the process of hiring employees and the types of economic associations permitted under the new investment law.
Data-driven insights into the structure of Cuba’s energy system, components and generating capacity, along with consumption by both consumers and businesses and an analysis of investment opportunities in this sector.
This article covers the surprising growth in private sector construction in Cuba in terms of homes and rentals for the tourism market—a sector that is now rivaling and even surpassing the state in offering lodging services in different tourism hotspot. Also included is analysis of investment costs, investment recovery periods and profit margins.
The Port of Havana mega-project will be the largest infrastructure project planned on the island in the past 100 years, and this articles explores the new investments planned, the impact and challenges in developing a project of this magnitude.
Investment Deficit: Implications for Future Growth
This piece explores the investment deficit in the Cuban economy, how the island is attracting foreign investment and how the U.S.-Cuba rapprochement could future influence foreign investment.
The growth of small private entrepreneurs in Cuba has forced the government to create regulatory mechanisms that recognize individual entrepreneurs, opening the door of opportunity for the development of franchises in Cuba. This article details how franchise brands operate in Cuba, the existing regulatory framework and the possible opportunities for franchises to operate in the Cuban market.
Recent government measures have allowed more Cubans to work for themselves, and this article analyzes the extent of the private sector in Cuba, its main demographic characteristics, the legal barriers that hinder its growth and the extent of its impact on the larger Cuban economy.
After exploring the growth of the Cuban tourism sector over the past 25 years, this article evaluates the anticipated impact of a wave of U.S. tourists visiting Cuba as a result of the thaw in American-Cuban relations, including the benefits to the Cuban economy and the impact on the purchasing power of ordinary Cubans.
Spain has been one of the companies that has most invested in Cuba over the past 20 years and this piece covers how Spanish firms are preserving the ground they gained, the sectors they are focused on and their future efforts to strengthen their positions in Cuba.
After tracing how trademarks and brands have changed consumption patterns among Cuban consumers, this pieces delves into trademark registration, obligations and rights of industrial property holders as per Cuban law and the possible return of commercial advertising to Cuba mass media.
An analysis of the impact that the entry of major logistics companies like UPS, FedEx and USPS will have on the Cuban courier and package delivery market, especially since this sector has been dominated for the past 20 years by small delivery agencies based in South Florida.
This analysis focuses on the role of brands in Cuba’s consumer market—both national and foreign. It also explains how advertising works in Cuba, where TV advertising doesn’t exist and advertising is very limited in other forms of media. It also identifies the top 10 international and national brands that are best-known in Cuba.
An expert drills down into the viability of what was once a powerful economic driver for the island, focusing on production volumes, active sugar mills and the investment opportunities available in this industry.
This article reviews the drop in Cuba’s agricultural production despite government reforms, analyzing different measures introduced by the government. It also delves into the Cuban economy’s dependence on food imports and the need to accelerate agriculture production on the island.
After tracing the main causes of the collapse of the Cuban manufacturing sector, this article evaluates the industrial sectors with the best opportunities for recovery, including rum, tobacco, pharmaceuticals, food, light manufacturing, capital goods and heavy industry, along with the reforms needed to create a framework for a real industrial recovery.