Sizing the Brazilian Home Healthcare Market
Services: Market Share Analysis
Challenge: Our client needed to understand the market size, growth, and price ranges of selected products in its home healthcare manufacturing division.
Approach: AMI analyzed import and association databases, conducted in-depth interviews with doctors and players in the value chain, and conducted mystery shopping phone calls to identify market sizes, trends, and price ranges.
Result: AMI delivered a detailed Excel database of market size and prices to the client.
Along with the deliverable, AMI conducted a one-hour workshop with the client team to describe the dynamics of the interactive database.
Client Benefit: The client gained an understanding of market size, growth, and price levels of selected products in Brazil, in the home healthcare industry.